Michelle Dobyne / It's Poppin / No Fire, Not Today
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Michelle Dobyne is a resident of the Casa Linda apartment complex in Tulsa, Oklahoma who was interviewed by local news station KOTV Channel 6 about a fire that broke out in her building and the subsequent emergency evacuation of its occupants. Upon the broadcast of the interview clip in early January 2016, the video quickly went viral online and garnered national attention, mainly due to the overly enthusiastic tone of Dobyne's eyewitness account.
On January 10th, 2016, Oklahoma's local news station KOTV reported on a fire that broke out overnight at the Casa Linda Apartment complex in Tulsa, Oklahoma, which resulted in an emergency evacuation of the building that is expected to leave more than 100 residents without power or heat for several days. According to the local officials and news reports, the fire burned the storage unit that houses the electrical panels and serves the entire building. Despite having to take refuge at a Red Cross shelter at a nearby church, KOTV reported that the general mood of the residents was cheerful and optimistic; among them were Michelle Dobyne, a mother of three children and resident in the complex, who offered a highly energetic eyewitness account in an interview with the news station's photojournalist Ethan Pierce:
"My friend came to the door she said, well, I was on the phone cooking me and my baby some breakfast, and she say, 'Hey, something wrong, it's poppin!'. I said 'What!' She said 'Yeah,' I said 'Nah!' So the girl come down stairs. She come out of her apartment with her baby with no shoes on. I said, 'Ah, girl, it's cold outside!' She said, 'Something ain't right!' I said, 'Aw, man!' She said, 'Aw, man, the building is on fire!' I said, 'Nah, what?' I grabbed my three kids, and we bounced out. Uh, uh. We ain't gonna be in no fire! Not today!"
That same day, KOTV reporter and sports anchor Charlie Hannema uploaded a video clip of the interview to his Facebook page, where it accumulated nearly 16 million views and more than 413,000 shares within the first 24 hours.
Upon the publication of the article, Dobyne's interview immediately became the talking point of the story, even within KOTV's original report which noted that her humorous account had "[their] entire newsroom laughing." In the next 48 hours, KOTV's interview clip quickly began circulating the online circuit of local news stations in Oklahoma and across the country, with many articles hailing Dobyne as the latest "overnight internet sensation" and others drawing comparisons to Sweet Brown, an Oklahoma City resident who had garnered similar internet fame after her eyewitness account of an apartment fire went viral in April 2012. On January 11th, various links to video clips of Dobyne's interview began surfacing on a number of internet culture news sites and social news aggregators, including Reddit, The Daily Dot, Mashable, eBaumsworld and Break, as well as a few UK-based online news sites like The Sun and Metro UK.
Meanwhile on YouTube and Vine, dozens of duplicate clips of the original interview were uploaded by numerous different users, as well as a handful of early-stage remix videos featuring the two most quotable lines said by Dobyne, "It's poppin'" and "We ain't gonna be in no fire! Not today!"
 KOTV – Tulsa Fire Burns Up Apartments, But Not Positive Attitudes Of Residents
 Statter 911 – Sweet Brown meet Michelle Dobyne
 Reddit – Meet Oklahoma's newest internet sensation, Michelle Dobyne. Move over Sweet Brown
 Metro UK – This could be the greatest interview ever
 The Sun – ‘The building is on fi-ure’: Woman’s OTT witness account is the best thing since Sweet Brown
 Sun Times – Woman escapes fire, channels Sweet Brown in epic interview
 Local 10 ABC – Fire witness gives hysterical description of blaze
 Mashable – 'Aw, man, the building is on fire': Woman gives hilarious interview on live TV
 eBaumsWorld – Casa Linda Apartments ORIGINAL
 The Daily Dot – Woman's story about how she escaped an apartment fire is incredible
 FOX 6 Now – Is this woman describing apartment fire the greatest news interview ever?
 KSAT – Viral Video: Witness gives hysterical description of fire
 KDVR – Oklahoma woman gives great news interview in describing apartment fire
 YouTube – Search Results for 'Michelle Dobyne'
 Break – ""Ah Man, The Building Is On Fire! Funny Eyewitness Account Of Apartment Blaze
 Facebook – Casa Linda Apartments interview
 Reddit – "She says The building is on FIREE!
Jan 11, 2016 at 02:37PM EST
Jan 11, 2016 at 05:01PM EST
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