About

One Million Beers refers to a series of memes and skits in which a person orders one million beers or attempts to buy a drink from a bartender, but instead of the drink they asked for, they are offered one million beers. The meme originated on TikTok in early June 2024 when user @zackenyon posted a video using the "handsome" Snapchat filter with the caption, "Open bar you say? Yea I'll have 1 million beers." It was then popularized in July of that year as more users created videos using the punchline "one million beers," with the videos gaining viral spread on social media. The memes are often set to the Russian song "Sladko" by Serebro.

Origin

On June 8th, 2024, TikToker^[1] @zackenyon posted a video set to "Sladko" by Serebro^[2] in which, purportedly using the "handsome" filter,^[9] he shows himself wandering around a party with a beer in his hand. The caption reads, "Open bar you say? Yea I'll have 1 million beers." The video gained over 3.4 million views in a month (shown below).

Spread

The video began to inspire memes later that month. On June 26th, 2024, TikToker^[3] @bentolhurst7 posted a video using the "one million beers" punchline, garnering over 1.2 million views in two weeks (shown below).

On July 3rd, TikToker^[4] @nevdawgg posted a meme inspired by the @zackenyon video. In the video, a man at a bar asks for a vodka Red Bull. The bartender, a man using the handsome filter, responds, "Did you say one million beers?" The patron tried to correct the bartender, but the bartender already had a table full of beers ready for them. The video gained over 4.2 million views in five days (shown below, left). On July 4th, the TikToker^[5] posted another version of the meme with an alternate ending, garnering over 7 million views in four days (shown below, right).

On July 5th, 2024, X^[6] user @glutenfreeperc reposted one of @nevdawgg's videos, writing, "unfortunately I’ve been laughing about this for 36 hours," garnering over 30,000 likes and 1,200 reposts in three days.

On July 6th, TikToker^[7] @derwahreboi posted a version of the meme captioned, "Yes I'm trans! Transporting 1 million beers into my mouth," garnering over 2.8 million views in two days (shown below). On July 7th, TikToker^[8] @supremesmitt posted a version of the meme that gained over 1.5 million views in a day.

Various Examples

Search Interest

External References