Most people have seen the pictures circulating on social media, dogs that mention a certain 'Lucho'. (short name of Luis, very common name in Spanish) which refers to any situation and call his owner Lucho.

The Original meme started with a Siberian dog stand on two legs, as it has generated several hypotheses about who might be Lucho. Some say that a netizen posted a photo of Siberian says "Lucho", referring to a random human, that means "Lucho" could have been any other name as Bill, John, Bob etc.

The fact is, "Lucho" is Chilean singer and television presenter, Luis Jara, who said during a program as a child talking dogs called him "Lucho".

"Oye Lucho" or "El perro del lucho" (Lucho`s dog) meme are no longer restricted to the Siberian dog and now any dog ​​in strange or funny situations call his own Lucho. This meme is popular in South American countries (Chile Argentina Peru and Uruguay)