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About

Peanut Butter Baby is a viral video featuring footage of a young baby boy seated on top of a table completely covered in peanut butter. Since the video was reuploaded to Vine in 2015, it has inspired numerous remixes on the video sharing site.

Origin

On January 24th, 2009, Facebook^[4] user Gina Gardner Brown uploaded footage of her daughter Emily covering her baby brother Ethan's entire body in peanut butter (shown below). According to the description, the video was recorded in 2004.

Spread

On August 27th, 2015, Digg posted an edited version of the video to Vine.^[6] The next day, YouTuber Fun-Time Just Be Happy^[5] reuploaded the original Facebook video, gaining over 1.57 million views and 2,700 comments in the next nine months. On September 19th, YouTuber SuperDubbyDancer Geo uploaded an short clip from the original video, garnering more than 842,000 views and 670 comments in eight months (shown below).

On October 28th, Viner Bismark Pino posted a remix of the music video for the 1977 disco song "Stayin' Alive" by the Bee Gees with a clip of Ethan saying "ah" in sync with the song's chorus (shown below, left). On November 16th, the /r/DoesItFeelGood^[1] subreddit was launched for submissions of Peanut Butter Baby remix videos. On December 4th, Viner ya boi jay posted a remix set to the tune of the 2015 pop song "Sorry" by Justin Bieber (shown below, right).

On December 22nd, BuzzFeed^[2] published a listicle containing 22 Peanut Butter Baby Vine remix videos. On December 23rd, YouTuber casual uploaded a music video remix of the video set to the song "Dance of the Sugar Plum Fairy" from the classical ballet The Nutcracker (shown below). On February 3rd, 2016, BuzzFeed^[3] published an article titled "We Need To Talk About Peanut Butter Baby Right Now."