The Holderness Family

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About

The Holderness Family is a suburban American family known for producing music videos about the joys and frustrations of parenting, many of which feature parodies of hip hop tracks. The family gained much notoriety with the release of their 2013 video "#Xmas Jammies" on YouTube, in which they rap about their accomplishments and plans for the future while wearing Christmas pajamas.

Online History

On September 6th, 2011, The Holderness Family YouTube^[1] channel was launched. On December 21st, 2012, the channel uploaded a music video titled "Christmas from the Holderness Family," in which they sing about their family's accomplishments.

On December 11th, 2013, the family posted a video titled "#Xmas Jammies – Merry Christmas from the Holdness Family," featuring a parody of the 1998 rap song "Miami" by Will Smith (shown below, left). Within two years, the video gained over 16 million views and 4,000 comments. On January 23rd, 2014, the channel uploaded a video titled "Xmas Jammies Part 2: Not That Trendy," in which Penn Holderness criticizes the clothing purchased for him on Christmas (shown below, right).

On February 13th, the family uploaded a music video titled "School Day: The Musical #snOMG," in which Penn Holderness sings about playing with his children on a snow day (shown below, left). Over the next 20 months, the video gained over 1.6 million views and 340 comments. On May 6th, the family launched an official Facebook^[2] page, garnering upwards of 71,000 likes in the next two years. On August 19th, the YouTube channel posted a video titled "Baby Got Class," in which the Holderness parents rap about their children going back to school (shown below, right). In one year, the video received more than 7.5 million views and 2,000 comments.

On November 17th, the family released a Thanksgiving-themed music video titled "All About That Baste," featuring a parody of the 2014 pop song "All About That Bass" by Meghan Trainor (shown below, left). Over the next year, the video received over 4.8 million views and 1,300 comments. On May 5th, 2015, The Holderness Family channel uploaded a video in which Penn Holderness experiences simulated child birth, gathering upwards of 3.3 million views and 320 comments in the next five months (shown below, right).

Reality Television Show

In December 2014, the American cable television network Up TV cast the family in their own reality show titled The Holderness Family. On March 26th, 2015, the first episode was broadcast, which documents the family's comedy video production company Greenroom Communications.