Pookie Is Looking Absolutely Fire Today / @CampbellHuntPuckett
Part of a series on Jett and Campbell Hunt-Puckett / Pookie Couple. [View Related Entries]
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About
Pookie Is Looking Absolutely Fire Today is a catchphrase popularised by TikTok influencer couple Campbell Hunt Puckett and Jett Hunt Puckett in January 2024. The husband and wife pair began gaining attention on TikTok for posting outfit checks and lifestyle videos to Campbell's TikTok account after the two moved to Paris in 2024, with many fans commending Jett's attentive and appreciative attitude toward Campbell. Pookie, Jett's chosen term of endearment for Campbell, came to be used on TikTok as the catchphrase "Pookie is looking absolutely fire today" in January 2024 as well.
Origin
While Campbell has been posting videos to her TikTok @campbellhuntpuckett since the year 2020[1] the earliest notable instance of Jett calling Campbell "Pookie" and her outfit "fire" is an October 8th, 2023[2] upload that gathered over 1 million views and 49,000 likes in four months (seen below).
@campbellhuntpuckett game day🏈 tried to do the viral AI hair🤔 #gameday #couple #outfits #georgia #romanempire #secfootball ♬ original sound – Campbell Puckett
Spread
On December 3rd, 2023, Jett and Campbell announced their upcoming trip to Paris because Georgia State fell out of the football playoffs in 2024.[3] On January 1st, 2024, Campbell posted a video from Paris where Jett says "Pookie is wearing a quintessential Pookie outfit today." The video gathered over 1 million views and 100,000 likes in a month (seen below, left). A January 11th, 2024 upload[4] showed the couple doing a "story time" on how they met, gathering nearly 2 million plays and 140,000 likes in two weeks (seen below, right).
@campbellhuntpuckett Big hat energy #paris #outfits ♬ original sound – Campbell Puckett
@campbellhuntpuckett Replying to @Bribxoxoxo How we met ♥️ #lovestory #couple #married #storytime ♬ original sound – Campbell Puckett
On January 14th, 2024, Campbell and Jett posted a video[5] that gathered over 4 million plays in two weeks, with Jett saying, "Pookie is looking absolutely amazing tonight," gathering over 190,000 likes.
@campbellhuntpuckett When I don’t know what to wear, I always go with all black🖤 #datenight #couple #outfits #hermes ♬ original sound – Campbell Puckett
Pookie Is Looking Absolutely Fire Today
In January 2024, fans of Campbell and Jett's videos began posting jokes about Jett's preferred term of endearment, "Pookie," and his tendency to complement Campbell's outfits. TikToker[6] @_zoehorn posted a video on January 20th, 2024 with a caption that read, "My roman empire is 'Pookie is looking absolutely fire tonight.'" The post gathered over 800,000 plays in a week (seen below, left). On January 25th, 2024, TikToker[7] @britty_paige posted a video about the catchphrase as well, gathering over 1 million plays and 180,000 likes in a day (seen below, right).
@_zoehorn Pov: youre on the pookie side of tiktok !!! #pookie #campbelljett #fyp #campbellpuckett #datenight ♬ Margaret – Lana Del Rey
@britty_paige quintessential pookie outfit #campbellandjett #campbell #jett #pookie ♬ original sound – britty_paige
On January 25th, Dunkin Donut's official TikTok[8] account posted a video referencing the "Pookie" line, gathering over 200,000 plays and 15,000 likes in a day (seen below).
@dunkin a quintissential pookie ‘fit #pookie #hat #donuthat ♬ original sound – Campbell Puckett
Various Examples
@heather_harman I fell victim to the pookie epidemic today #pookienation #pookie #pookieislookingfire ♬ original sound – Heather Harman
@fartsicle514 Pookie looks so good in all black
♬ original sound – Campbell Puckett
@imadudeashley My @ work Pookie #pookieislookingabsolutefire ♬ original sound – Ashley Wiley
@cicelylikeitaly Pookie is looking absolutely fire tonight good lord babe. #pookie ♬ original sound – Campbell Puckett
Search Interest
Unavailable.
External References
[1] TikTok – campbellhuntpuckett
[2] TikTok – campbellhuntpuckett
[3] TikTok – campbellhuntpuckett
[4] TikTok – campbellhuntpuckett
[5] TikTok – campbellhuntpuckett
[7] TikTok – britty_paige
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