Submission 31,526

GUYS, I THINK WE'RE !!! KEEP IT UP! NICE! GOOD JOB, MAN! CocaCola Coa Cola O * Coke Esports Coca-Cola

consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume CoaCola OCoke Esports

GuYs,I THINK I'M AT THE OBJECTIVE! KEEP IT UP! NICE! WE'RE UNSTOPPABLE GOOD JO- OH F---!! IEK EVERYWHERE!! Coca-Cola O Coke Esports CocaCola

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About

@CokeEsports is the official Twitter account for the partnership between Coca-Cola and Esports events. The account will occasionally post webcomics about gaming, often depicting gamers drinking Coca-Cola. These comics have been subject of parody and commentary, with one showing a team of online gamers drinking the soda and encouraging each other becoming an exploitable.

History

Coca-Cola began sponsoring Esports in October of 2013, when Coke Zero was announced as an official sponsor of a League of Legends "Challenger" series, a minor league series players can compete in before going pro.^[1] On June 20th, 2014, a Twitter account, @CokeEsports launched to represent Coke's Esports endeavors on Twitter^[2] (first tweets shown below).

Coke Esports @CokeEsports CocaCola Follow us to be the first to learn about our upcoming plans, promotions and events! #Coke Esports #Lcsics 2:45 PM Jun 20, 2014 Twitter Web Client

Coke Esports @CokeEsports CocCola Which are you? #CokeGamer or #CokeLegend #LCSCS WHICH ARE YOU? Share a Cokezerow Share a Cokzero with a Gamer Legend saa 2:54 PM Jun 20, 2014 Twitter Web Client

Over the following five years, the account gained over 335,000 followers,^[3] mostly advertising Esports events they were sponsoring and occasionally posting comics about gaming with heavy Coca-Cola branding (examples shown below).

Coke Esports @CokeEsports CoCola Clutch saves everywhere here at @FIWC. You don't how they do it but when they do... WHEN YOUR GOALIE MAKES AN IMPOSSIBLE SAVE. I DON'T KNOW HOW You DID IT, BUT You'LL ALWAYS BE 1 IN MY HEART #FIWC16NY #CokeEsports 2:42 PM Mar 21, 2016 Twitter Web Client

Coke Esports @CokeEsports CocaCola It's your civic duty! Get out there and vote...and play...and then vote again...then play some more!!! #CokeEsports WHY IT'S IMPORTANT TO VOTE THIS IS THE MOST IMPORTANT DECISION OF MY LIFETIME I NEED TO CH00SE WHO I'M VOTING FOR VERY CAREFULLY... HMMM... VOTE FOR MVP #CokeEsports 4:24 PM Nov 2, 2016 Twitter Web Client

Reputation

The comics have developed a reputation of being cringeworthy and are mocked online. On January 17th, 2018, a deleted Reddit user posted one of the account's comics to /r/fellowkids,^[4] calling the Twitter a "goldmine" (shown below, left). Another posted to /r/FellowKids posted September 16th, 2017 by user Tehurnfor^[5] gained over 500 points (shown below, right).

(A MATCH READY FINDING MATCH JOIN CocaCola CocaCola

TELL US WHY WE SHOULD HIRE YOu foR THIS JOB YOURE HIRED WELL, IONCE GOT 'PLAYER OF THE MATCH 3 TIMES IN A Row... .WITH A SUPPORT CHARACTER Coke Esports TTT

We Were All New Players Once

On March 27th, 2017, the account posted a comic with the caption "We were all new players once," showing a team of five gamers supporting each other while drinking Coca-Cola (shown below).

The comic became an exploitable as people posted what they imagined was a more accurate representation of online gaming. On September 17th, 2017, Redditor ZipTieMyBalls^[6] posted a parody in /r/ComedyNecrophilia that gained over 660 points (shown below, left). On September 20th, Redditor The_Directors_Cut posted an edit in /r/ImGoingToHellForThis^[7] that gained over 880 points (shown below, right).

GET ON THE POINT Mercy best waifu WHERE IS K---- THE PYRO UPDATE GGEZ FAZE CaClsa Cca-Cola

ORIGINAL Guys,I THINK IM AT WE'RE UNSTOPPABLE KEEP IT UP! THE OBJECTIVE! GOOD JOB MAN! NICE! !!! CaCola Coke Esports I f----- your F------ N----- Eat my ass, scrub! mom F----- Actually КУS UPDATED Coca Cola

Various Examples

They targeted gamers. Gamers. We're a group of people who will sit for hours, days, even weeks on end performing some of the hardest, most mentally demanding tasks. Over, and over and over all for nothing more than a little digi- tal token saying we did. We'l punish our selfs doing things others would consider torture, bec use we think it's fun We'll spend mostif tall of pur free time min maxing the saisf a fict onal charac ter all to dra out a singte exta pointf damage per sesond. Many of us bave made careers out of doing just these things slogging threugh the grind all day, the same q4sts over and over, hundreds o tmes to he poiOL where we know evety little deta such that some have attained such gane hirvana that they can literally play these ames blinafolded Do these people have any ideaho ay CoKe Esports CaaCola

GuYs,I THINK WE'RE UNSTOPPABLE KEEP IT UP! NICE! GOOD JOB !!! MAN! Coke Esports

Search Interest

External References

^[1] Coca-colacompany – Coke Zero, Riot Games Launch ‘League of Legends’ Challenger Series to Give Amateurs a Path to the Pros

^[2] Twitter – @CokeEsports

^[3] Twitter – @CokeEsports

^[4] Reddit – The Coke Esports Twitter is a gold mine

^[5] Reddit – #cokeesports

^[6] Reddit – An Accurate Coca-Cola ESports Ad

^[7] Reddit – /r/ImGoingToHellForThis

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