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@Steak-umm

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Updated Apr 13, 2020 at 01:19AM EDT by Y F.

Added Apr 08, 2020 at 12:55PM EDT by Matt.

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About

@Steak-umm is the official social media accounts for the Steak-umm brand frozen meat product. The account earned a reputation for earnest posts about social media and media literacy, as well as using memes. The accounts are run by internet culture writer Nathan Allebach.

History

On September 29th, 2009, Twitter[1] user @steak_umm posted its first tweet. They wrote, "Steak-umm Steaks can anchor any beefy meal, from breakfast burritos to shepherd’s pie, American chop suey, sloppy joes and stroganoffs" (shown below).


Steak Steak-umm umm @steak_umm Steak-umm Steaks can anchor any beefy meal, from breakfast burritos to shepherd's pie, American chop suey, sloppy joes and stroganoffs. 10:27 AM · Sep 29, 2009 · Twitter Web Client

On August 29th, 2017, @Steak-umm posted its first meme. In this case, they tweeted[2] a Distracted Boyfriend meme (shown below, left).

Months later, on January 15th, 2018, @Steak-umm concluded a campaign to verify the account. They tweeted,[3] "OPERATION #VERIFYSTEAKUMM WAS A SUCCESS YOU SAVAGES THE CORRUPT @TWITTER BUREAUCRATS FINALLY BENT TO THE WILL OF THE PEOPLE STEAK-UMM BLESS THIS DAY." The tweet received more than 1,400 likes and 345 retweets in less than three years (shown below, center).

Over the next year, the account continued to post various images and content related to meme culture. For example, on June 5th, 2018, the account tweeted[4] a screenshot of a 4chan post featuring an image Joe Rogan parodying the podcast host talking about Steak-umms. The post received more than 2,100 likes and 515 retweets in less than two months (shown below, right).


Steak Steak-umm umm @steak_umm me her home cooked meals steak-umm 6:11 AM · Aug 29, 2017 · Twitter Web Client Steak Steak-umm -umm @steak_umm OPERATION #VERIFYSTEAKUMM WAS A SUCCESS YOU SAVAGES THE CORRUPT @TWITTER BUREAUCRATS FINALLY BENT TO THE WILL OF THE PEOPLE STEAK-UMM BLESS THIS DAY Stealkemm CEnSTEAKS BE #VERIFYSTEAKUMM Steakumm SLICED STEARS All Natural" 100% BEEF 100% DELICIOUS Sandwich 5:56 AM · Jan 15, 2018 · Twitter for iPhone

On December 9th, 2019, Steak-umm posted their first video on their TikTok account. The post received more than 3,100 views and 340 likes in less than one year (shown below, left).

On March 2nd, 2020, the account posted a TikTok video that received more than 520,000 views, 79,000 likes and 685 comments in less than two months. The video is their most popular as of April 2020.


https://www.tiktok.com/embed/v2/6768515256181378310
https://www.tiktok.com/embed/v2/6799707778232487173

Highlights

Social Media Commentary

On September 26th, 2018, the account went viral with a post about why young people respond positively to brands on social media. In the initial tweet, they wrote, "why are so many young people flocking to brands on social media for love, guidance, and attention? I'll tell you why. they're isolated from real communities, working service jobs they hate while barely making ends meat, and are living w/ unchecked personal/mental health problems." This post received more than 46,000 likes and 11,000 retweets in less than two years (thread shown below).


Steak Steak-umm -umm @steak_umm why are so many young people flocking to brands on social media for love, guidance, and attention? l'll tell you why. they're isolated from real communities, working service jobs they hate while barely making ends meat, and are living w/ unchecked personal/mental health problems 12:51 PM · Sep 26, 2018 · Twitter Web Client 11.7K Retweets 46K Likes Steak Steak-umm umm Replying to @steak_umm O @steak_umm · Sep 26, 2018 they're crushed by student loan debt, disenfranchised by past generations, and are dreading the future of our world every day from mass media addiction and the struggle to not just be happy, but to survive this chaotic time with every problem happening at once under a microscope 30 27 1.3K 10.2K O @steak_umm · Sep 26, 2018 umm they grew up through the dawn of internet culture and have had mass advertising drilled into their media consumption, now they're being resold their childhoods by remakes, sequels, spinoffs, and other cheap nostalgia, making them more cynical to growth or authenticity Steak Steak-umm O 16 27 1.2K 9.4K O @steak_umm · Sep 26, 2018 umm they often don't have parents to talk to because they say stuff like "you don't know how good you have it," and they don't have mentors to talk to because most of them have no concept for growing up in this strange time, which perpetuates the feeling of helplessness/loneliness Steak Steak-umm 14 27 1.1K 8.8K @steak_umm · Sep 26, 2018 umm they have full access to social media and the information highway, but they feel more alone and insecure than ever. being behind a screen 24/7 has made them numb to everything, anxious and depressed about everything, and vitriolic or closed off toward anyone different from them Steak Steak-umm O 12 27 1.1K 8.3K @steak_umm · Sep 26, 2018 umm young people today have it the best and the worst. there's so much to process and very few trusted, accessible outlets to process it all through. so they go to memes. they go to obscure or absurdist humor. they go to Steak Steak-umm O frozen meat companies on twitter. end rant Steak-umm bless 151 27 1.4K 11K Steak Steak-umm O @steak_umm · Sep 26, 2018 umm no soundcloud to add here. at the end of the day it's easy to tweet about problems and complain about "the other," it's a lot harder to improve the self and work toward solutions be encouraged and have hope my beeflings, the world needs it 177 27 748 8.5K

Coronavirus Tweets

On April 2nd, 2020, @steak_umm posted[5] the first of two viral tweets during the coronavirus outbreak. In the first tweet, they wrote, "here are some thoughts on how we can come together amidst this pandemic and economic crisis, despite the challenges of misinformation, media inundation, partisanship, and cultural polarization." This initial tweet received more than 6,000 likes and 2,100 retweets in less than one week (thread shown below).


Steak Steak-umm -umm @steak_umm here are some thoughts on how we can come together amidst this pandemic and economic crisis, despite the challenges of misinformation, media inundation, partisanship, and cultural polarization. THREAD 5:53 PM · Apr 2, 2020 · Twitter Web App 2.1K Retweets 6K Likes Steak Steak-umm umm Replying to @steak_umm O @steak_umm · Apr 2 this is an unprecedented moment in modern history full of difficult decisions for everyone, from politicians, to businesses, to workers in every field. every decision has consequences. none of it's fair or ideal. all we can do is fight for the best possible outcomes, together 27 123 1.6K Steak Steak-umm @steak_umm · Apr 2 umm not everyone has the chance to stay home and social distance in this crisis. millions of working class people are still keeping food stores stocked, warehouses shipping, and other necessary institutions operational. be thankful for those who wish they could be home safe right now 8 27 252 2.3K Steak Steak-umm O @steak_umm · Apr 2 umm if your basic needs are met and you're working from home, you have more access to information to keep you and your loved ones safe. let this grant you patience with those less fortunate who may not have the same access to understand the scope and severity of this crisis 27 282 2.6K Steak Steak-umm O @steak_umm · Apr 2 umm we need solidarity in order to come through this more united than divided. the pandemic is politicized, as every major crisis, so the question is this: how can we react to that politicization in a way that slows tribalism and inspires understanding? what small steps can we take? 4 27 165 1.9K @steak_umm · Apr 2 umm one step we can all take is becoming more sensitive to rhetoric. how we refer to each other is foundational. we can still point out lies, misinformation, and the like, but with the intent of helping bridging the gap between people, rather than demonizing or "otherizing" them Steak Steak-umm O 27 191 5 2.1K @steak_umm · Apr 2 umm it's best to focus on small ways we can each make an impact. can you spread credible information to those in need? can you spare some groceries for your neighbor? can you check in with someone who's struggling with isolation? can you organize social pressure for positive change? O Steak Steak-umm 4 27 155 1.7K Steak Steak-umm -umm O @steak_umm · Apr 2 we can offer entertainment and relationship. some people are so glued to their devices right now that any mention of what's happening is instant dread. they need distractions. jokes, drama, food. some people aren't tuned in enough and they need help finding credible resources Steak Steak-umm O @steak_umm · Apr 2 -umn no one is "perfect." it's impossible to keep up with the latest facts, relevant news, and still be a loving, available person with a job. misteaks will be made. that's ok. that's why we need humility and understanding to admit our uncertainties while still spreading truth in love 36 27 136 1.8K Steak Steak-umm O @steak_umm · Apr 2 umm our future is hinging on the decisions of today. whether it's policy being passed or a phone call to a loved one or a tweet on twitter dot com. our actions matter. and as toxic as online discourse can be, we have to fight for better relationships, information, and legislation 3 27 122 1.5K Steak Steak-umm O @steak_umm · Apr 2 -umm there's never gonna be a utopian world where differences disappear. life is politics and politics is fighting. but we can work toward a more mutual understanding so the fights are more against systemic problems, rather than our neighbors be good to each other, it's always in you 13 27 225 1.9K Steak Steak-umm -umi O @steak_umm · Apr 2 play your part however you can. we're in a dystopian time when months feel like years. the emotional weight of online media can be heavy. take a break. talk to friends. listen to credible experts. hang in there. we're in this together steak-umm bless feedingamerica.org/steakumm-covid

On April 6th, the account posted[6] a thread about media literacy and misinformation. In the initial tweet, they wrote, "friendly reminder in times of uncertainty and misinformation: anecdotes are not data. (good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization." The tweet received more than 57,000 likes and 15,000 retweets in less than two days (thread shown below).

Several media outlets covered thread, including Wall Street Journal,[7] Fast Company,[8] Ad Age,[9] The Takeout[10] and more.


O @steak_umm · Apr 6 umm all we currently have are limited and evolving metrics that experts are deciphering and acting upon immediately to the best of their ability. this Steak Steak-umm terrain leaves many openings for opportunists and charismatic manipulators to lead people astray by exploiting what they want to hear 12 27 880 8.6K @steak_umm · Apr 6 umm breaking news and storytelling will always be spun with interpretive bias from different media perspectives, but data is a science that can't be replaced by one-off anecdotes. try to remember this to avoid fear-based sensationalism or conspiracy theories taking over your mind Steak Steak-umm O 26 27 1K 8.7K Steak Steak-umm O @steak_umm · Apr 6 you can maintain independent, critical thinking toward institutions without dipping into fringe conspiracies that get jumpstarted by individual anecdotes being virally spread as data. it's not easy, but it's necessary to keep any semblance of responsible online information flow -umi 27 27 1.1K 9.1K Steak Steak-umm O @steak_umm · Apr 6 we're a frozen meat brand posting ads inevitably made to misdirect people and generate sales, so this is peak irony, but hey we live in a society so please make informed decisions to the best of your ability and don't let anecdotes dictate your worldview ok steak-umm bless 288 27 2.9K 20.4K

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