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Snom is a dual Ice/Bug-type Pokémon who debuted in Pokémon Sword and Shield. The Pokémon's small design was parodied in shitposts, particularly by the Twitter account @snomposting, who used the character in a similar way Ironic Doge Memes use Doge.
Snom debuted in Pokémon Sword and Shield, which was released November 15th, 2019. It is a dual Ice/Bug type Pokémon, along with its evolution Frosmoth, the only other Pokemon to share this typing. Its Pokédex entry reads, "It spits out thread imbued with a frigid sort of energy and uses it to tie its body to branches, disguising itself as an icicle while it sleeps" (Sword) and "It eats snow that piles up on the ground. The more snow it eats, the bigger and more impressive the spikes on its back grow" (Shield). Snom can evolve into Frosmoth when levelled up with high friendship at night in Sword and Shield.
The Pokémon began attracting attention after the list of Pokémon in the Galar Pokédex leaked prior to the game. A subreddit for the Pokémon was created on November 3rd, 2019, gaining over 1,200 subscribers in less than a month. There, popular posts include a post showing Snom alongside other small bug Pokémon in a coffee shop posted by MegaBlade26000 (shown below, left) and fan art of several Snom posted by teacuptimber (shown below, right).
On Twitter, the Pokémon was popularized by the account @Snomposting, who made ironic posts about Snom getting into unfortunate situations. On November 10th, they made their first post, saying "I'm going to commit arson" (shown below, left). Over the course of the following weeks, the account continued to create a lore around Snom, including having the character meet Slenderman (shown below, right).
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