Steal His Look meme example depicting Robbie Rotten from the Icelandic children's television show LazyTown.

Steal Her Look / Steal His Look

Part of a series on Halloween. [View Related Entries]

Updated Aug 04, 2021 at 11:55AM EDT by Zach.

Added Sep 29, 2014 at 06:10PM EDT by Molly Horan.

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Steal Her Look, alternatively written as Steal His Look, is a series of instructional posts for costume ideas on Tumblr that offer a list of high-end, boutique clothing items and fashion accessories required to achieve the look of an Internet meme, such as a fictional character, viral video celebrity or inanimate object, as a parody of the familiar "lookbook" format widely used in fashion magazines and seasonal catalogues.


While the layout of “steal her style” posts has been a long-running format in the fashion publishing industry, and later, the fashion blogosphere, its earliest known application in meme-themed costume guides can be traced back to Know Your Meme's Hallowmeme costume catalog launched on October 14th, 2009.

Balloon Boy Meme Costume for Balloon Boy Recipe Frorm the Kitchen of Know your Mene Ingredients: Saucer Balloon Get This Visit a party store to have it filled with helium. Up, up and away! Jiffy Pop Container Get This! Attach to bottom of saucer with duct tape and tether the whole thing to your person. (Empty out popcorn first for maximum velocity.) pop Get This! Childish Clothing Call it a revisionist costume in which the boy actually was in the balloon. INE

The earliest known usage of the phrase “steal her look” in this context can be found in a Facebook page[3] titled “Steal Her Look," created on September 9th, 2010, within four years, the page has gained over 2,000 likes.



On September 25th, 2014 Tumblr user lucillesballs shared a variation called "steal her look: anime girl club." The post received more than 100,000 notes in less than six years (shown below).

lucillesballs Follow ... பா steal her look: anime club girl disney maleficant shirt ($34.50) valentino pink skirt ($165) michael kors flared jeans ($253.13) nike air trainer 1 retro shoes ($117.99) #i was going to add the undershirt but i had already made this and i didnt want to redo #steal her look #this is it #this is the post that started the f------ storm #op

On September 27th, 2014, Tumblr user vaginawoolf[2] posted a GIF of The Pumpkin Dance next to pictures of a black turtleneck, black leggings and a pumpkin with the caption "get her look." Within 48 hours the post gained over 40,000 notes.

KXVO.CONM steal her look: spooky pumpkin: gucci women's black stretch suede legging $1850 .saint laurent classic turtleneck sweater in black cashmere with black suede elbow patches $1490 .pumpkin $3

The next day vaginawolf posted a steal her look entry based on the DashCon ball pit. Within 48 hours the post gained over 50,000 notes.

pinkfastener rainbow-dash Steal its Look Dashcon Ballpit' Ballpit Dress $17,000 Dark Blue Crocs $1,785

On September 29th, Tumblr user pastel-chaos[4] published a steal her look post featuring Tony the talking clock from Don't Hug Me I'm Scared, within 24 hours the post gained over 1,000 notes. The same day Tumblr user theofmoviestills[5] published a steal her look post featuring Tommy Wiseau, within 24 hours the post gained over 1,000 notes. The same day Tumblr user swiggityswagthenightmarestagvevo[6] published a steal her look post featuring hot chocolately milkey spider, within 24 hours the post gained over 100 notes.

Steal his style: Tony the talking clock Yellow Bowtie with Red Stripes-$12.95 Silk Lined White Leather Gloves-$113.95 Red Sneakers with Yellow laces- $619 Steal His Look: Johnny Maison Martin Margiela Slim Cut Jacket $2250.00 Balenciaga Cotton Dress Shirt $295.00 Saint Laurent Silk Satin Neck Tie $195.00 Anniversary Flowers& Gifts "A Dozen Red Roses"- $18.00 Spalding American Football - $19.95 ht Steal his look: Hot choclety milk spider Plain mug: $20 Polyester onyx fine string: $600 Gucci midnight pipe cleaners: $1,000 Chanel gray sweatshirt: $700.000

Also on September 29th, Buzzfeed posted a steal her style round-up titled "Tumblr’s “Steal Her Look” Meme Is All The Halloween Inspiration You Need."

2021 Lingerie Versions

On July 16th, 2021, Tumblr[9] user anarchofaggot posted a Steal His Look meme featuring serial killer Ghostface from the Scream franchise (shown below). In addition to Ghostface's mask and cloak, an expensive lingerie set was added. The post received over 21,900 likes and reblogs in three weeks.

STEAL HIS LOOK!!! mask $9.99 $508.00 black cloak $12.99 $205.00

On July 21st, Twitter[10] user @parkoered reposted the meme, with the post gaining over 12,800 retweets and 79,200 likes in two weeks.

On July 22nd, Twitter[11] user @pakuztrap posted the first derivative meme within the subformat, a Mob Psycho 100 meme that gained over 4,900 retweets and 32,200 likes in two weeks (shown below, left).

The format gained viral spread in the following weeks with multiple viral versions posted online. For example, on July 23rd, Facebook[12] user Leonardo G. Baia posted a Death Note version that received over 1,400 reactions and 6,900 shares in two weeks (shown below, center).

STEAL HIS LOOK!!! $69.99 $508.00 $205.00 $42.00 STEAL HIS LOOK!!! $5.99 $508.00 $29.99 $205.00 STEAL HIS LOOK! 30$ 4$ 600$

Various Examples

steal her look: God Warrior ermenegildo zegna tic-weave dress shirt: $385 gucci v-neck: $275 chanel tote bag: $270 orlando orlandini necklace: $1610 NEW YORN 1892 A& FITCH Steal her look Tish Simmonds Abercrombie & Fitch Cotton New York Tee $12.99 Leaderproducts Woolshed Broom (Blue) - $19.99 (x2) Mum's Car - priceless Steal Her Look: Nash Grier, Sam Pepper Trash: Free TRASH Steal His Look: Larry Bloom Waste Management dumpster - $1,987 Steal Her Look: Paula Deen Limited Edition Pawn Shop Necklace ($79.99) Gucci Grey Puffed Wig ($400) Light Blue Button-Up ($120) 10 Sticks of Butter (Preferably imported from Europe; Great Value butter will do) ($60 for 10) Steal His Look: Bob Belcher Versace apron $635 Fendi mustache $98 Louis Vuitton shirt - $7,245 Giorgio Armani suede shoes- $369 Calphalon spatula $179

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