Nightmares Fear Factory
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About
Nightmares Fear Factory[1] is a haunted house attraction located in Niagara Falls, Canada. Since the early 2000s, they have photographed the reactions of their visitors as they go through the venue to capture their candid fear. In the past few years, collections of these photos have gone viral every October.
Origin
Nightmares Fear Factory established their first website, nightmares-niagra.com in October 1998. As early as July 2002[2], the site has hosted a gallery of candid photos (shown below) taken inside the attraction as people are walking through.
Spread
On October 12th, 2005, blogger Felix Jung posted a number of photos from Nightmares Fear Factory's official site on his blog Avoision.[3] In April 2006, a poster on Trip Advisor[9] inquired whether or not you can buy the pictures at the end, which was confirmed by another poster. YouTuber TheFearGuy began uploading videos of participants while inside the house (shown below, left) and compilations of the day's best photos (shown below, right) in June 2009.
In October 2010, Nightmares Fear Factory launched a Flickr[5] account to host their photos, posting more than 1,400 images and video as of October 2013. However, the photos did not go viral until October 6th, 2011 when BuzzFeed[10] posted a series of photos from the Flickr stream depicting frightened bros. Over the next several days, additional photos from the stream were featured on Hypervocal[11], the Daily Dot[12], WebProNews[13], Avoision[4], Acid Cow[14], Trend Hunter[15] and Funny or Die.[16] On October 11th, Something Awful[17] posted a series of photoshopped versions of the photos (shown below). Later that month, New York Times writer Kerri MacDonald[18] documented her own trip through the attraction, sharing her photos from the site.
On September 18th, 2012, a number of the photos were compiled into an Imgur album and submitted to the /r/Funny[19] subreddit where it hit the front page with 2,508 points overall, 16,527 upvotes and 2,033 comments prior to being archived. That October, Nightmares Fear Factory photos were featured on BuzzFeed[20], Business Insider[21], the Huffington Post[22], My Modern Met[23], Twisted Sifter[24], Something Awful[25] and Neatorama.[26] Additionally, Wired[27] spoke with the attraction's social media and marketing coordinator Vee Popat, who would not divulge what event inside the house is associated with the camera flash. As of October 2013, photos from this year have already appeared on The FW[28], the Huffington Post[29], CNN[30], MSN Now[31], The Frisky[32] and The Weather Channel.[33]
Notable Examples
Search Interest
External References
[1] Nightmares Fear Factory – Home
[2] Nightmares Fear Factory – Gallery (Archive from 07/04/2002)
[3] Avoision – Nightmare Fear Factory
[4] Avoision – Nightmares Fear Factory: Hysterical Photo Gallery of People Scared Silly
[5] Flickr – Nightmares Fear Factory
[6] Twitter – @NightmaresFear
[7] Facebook – Nightmares Fear Factory
[8] Nightmares Fear Factory – In The News – 2011
[9] Trip Advisor – Nightmares Fear Factory?
[10] Buzzfeed – Scared Bros At A Haunted House
[11] Hypervocal – The Nightmare is Having Your Photo Taken at Nightmares Fear Factory
[12] The Daily Dot – Haunted house turns real-life horror into online humor
[13] WebProNews – Nightmares Fear Factory Has The Best Flickr Photostream Ever
[14] Acid Cow – Nightmares Fear Factory (55 pics + video)
[15] Trend Hunter – The Nightmares Fear Factory Campaign Presents Frightened Faces
[16] Funny or Die – 30 Pictures of People Freaking Out at a Haunted House
[17] Something Awful – Nightmares Fear Factory!
[18] New York Times – Why Is Everyone So Scared?
[19] Reddit – /r/funny: Look at the funny faces of people who were in the house of horrors.
[20] BuzzFeed – The 45 Best Pictures Of Scared Bros At A Haunted House Of 2012
[21] Business Insider – How These Photos Of 'Scared Bros At A Haunted House' Became The Biggest Viral Campaign Of The Season
[22] Huffington Post – Nightmares Fear Factory Haunted House Photos Are Simply The Best (PHOTOS)
[23] My Modern Met – More Hilariously Frightened Faces From a Haunted House
[24] Twisted Sifter – 15 Haunted House Photos of Terrified People
[25] Something Awful = Scurred faces: Nightmares Fear Factory is at it again.
[26] Neatorama – Pictures Of Terrified People In The Nightmares Fear Factory
[27] Wired – People Lose Their Sh*t in Hilarious Haunted House Photos Part Two
[28] The FW – Nightmares Fear Factory Returns With More Funny Haunted House Faces
[29] The Huffington Post – Nightmares Fear Factory Returns With More Freaked Out Faces (PHOTOS)
[30] CNN – Apparently This Matters: Scared s***less at a haunted house
[31] MSN Now – Haunted house reaction photos show the funny face of fear
[32] The Frisky – 18 Photos That Prove Nightmare Fear Factory Will Scare The Crap Out Of You
[33] The Weather Channel – Nightmares Fear Factory: Terrified Reactions at Haunted House (PHOTOS)
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Top Comments
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