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Stop, Drop and Roll/Troll was a meme created on the 22nd of July when a session of Good Morning America aired live. A section was dedicated to the Jessie Slaughter incident by which an internet expert commented on Parental Advice to "Stop, Block and Tell" under 30 seconds, a thread of 4chan produced a parody of the phrase into "Stop, Drop & Roll" and commented "Cyberbullying expert advice, now a meme". This thread provoked an overwhelming amount of replies and replicas of the meme such as "Stop, Hammertime" and "Stop, Brain and Slushie".
This is considered to be a sub-meme of the ongoing Jessie Slaughter event meme.
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