Concordia University of Michigan "CUM" Merchandise
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Concordia University of Michigan "CUM" Merchandise refers to an unauthorized eCommerce webpage by PrepSportswear.com. The page features illicit apparel for the private Christian college Concordia University of Michigan that carries the acronym "CUM." Students of the university and social media users mocked the page, while the University denied any connection to PrepSportswear.com.
On December 12th, 2018, PrepSportswear.com's Concordia University of Michigan web store launched.
In late October 2020, TikToker @alanagarlitz published a video in which she writes, "My private Lutheran College came out with new merch." Following the text, the TikToker shows screenshots of the PrepSports.com page. The video is private. On November 1st, writer Jessica Valenti tweeted the video. The post received more than 496,000 views, 14,000 likes and 4,500 retweets in less than 24 hours (shown below).
This is fucking incredible pic.twitter.com/ToijaPjnPX
— Jessica Valenti (@JessicaValenti) November 1, 2020
On October 31st, many online shared images from the page. For example, Twitter user mlildom911 shared a series of pictures from the page. They wrote, "Concordia University of Michigan sure has some interesting apparel…" The tweet received more than 32,000 likes and 10,000 retweets in less than two days (shown below, left).
That day, Redditor Potato_Demon_ffff shared a picture from the page that shows the "CUM" inside of a heart outline. The post received more than 4,200 points (98% upvoted) in less than two days (shown below, right).
The university denied any connection to the website. On November 1st, 2020, Mashable  spoke with Concordia University Wisconsin's Assistant Vice President of Strategic Communications Lisa Liljegren. She said, "We have no idea how this happened. It was a surprise to us as well that someone put a video out on TikTok of that cap, and that just kind of blew up overnight."
 Prep Sportswear – Concordia State University
 Twitter – @lildom911's Tweet
 Mashable – University apparel emblazoned with 'CUM' is a chaotic internet mystery
Nov 02, 2020 at 12:25PM EST
Nov 02, 2020 at 12:02PM EST
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