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Part of a series on Jeffree Star. [View Related Entries]

Alicevbrose @alicevbrose Omg!@shanedawson #ConspiracyPalette is so much more than I could have hoped for so long so when he announced this makeup collaboration with @JeffreeStar I was so excited. This collection is going to be legendary I loved Shane for Te Vet 10:28 PM Oct 29, 2019 Twitter for Android

11/1 Camille @shanexpig My reaction after seeing the #ShanexJeffree pallet 11:39 PM- Oct 29, 2019 Twitter for iPhone

Charlotte @Charlotte Ellen6 15h Shane: "how do we know people will buy it" Everyone else: WE GOT YOU. #ShanexJeffree 01:58 4G Sports Fun Trending News Ent or you Worldwide trends 1 Trending worldwide #ShanexJeffree 59.4K Tweets

Josh @Blorange Tiger Let's give these 4 the attention they deserve. #ShanexJeffree #Conspiracy 10:28 PM Oct 29, 2019 Twitter for iPhone

SadBitchinCharge @imberrypunny My cart the day of the #ShanexJeffree what I can actually afford launch vs 10:18 PM Oct 29, 2019 Twitter for iPhone

@laurabxth Me looking at my empty bank account when I realise how much I want the mini controversy palette #shanexjeffree lizi 9:56 PM Oct 29, 2019 Twitter for iPhone

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About

The Beautiful World of Jeffree Star is a web docuseries which documents the life of popular YouTuber and entrepreneur Jeffree Star and his friendship with YouTuber and docuseries director Shane Dawson. The docuseries is due to be released on YouTube in October 2019.

History

On March 7th, 2019, Shane Dawson^[1] posted an update to Twitter which gained 16,900 retweets and 193,000 likes in a day (shown below). The post briefed fans on Dawson's upcoming project with Jeffree Star.

Shane Dawson @shanedawson Update are also going to be filming a couple o ies in between with some people and jects that i'm really invested in and i th iguys will be excited about those too: Notes March 7, 2019 at 11:20 AM h us luck! and thanks for supporting u Hey guys! Been filming for the last 2 weeks s oecaed a oue maing som with Jeffree Star and we are pretty much going to be filming with him for the next 7 months because the series involves things that take a while to create. It's the first time me and andrew have filmed a series for more than a week so it's new territory for us but it's been so fun and inspiring for us. I don't know exactly how we are going to figure out release dates or anything like that because we are going to be editing while we are also filming so it's all a little overwhelming but i promise it will be worth the wait! we are thinking of posting it as 2 seasons kind of like a tv show and doing ets, artwork, and all the memes really p us motivoted at 3am) tu soon!! 11:24 AM 7 Mar 2019

The note attached explained that he has been filming a series with Jeffree Star. He also hinted at more series in the works in the next seven months (shown below).

Notes March 7, 2019 at 11:20 AM Hey guys! Been filming for the last 2 weeks with Jeffree Star and we are pretty much going to be filming with him for the next 7 months because the series involves things that take a while to create. It's the first time me and andrew have filmed a series for more than a week so it's new territory for us but it's been so fun and inspiring for us. I don't know exactly how we are going to figure out release dates or anything like that because we are going to be editing while we are also filming so it's all a little overwhelming but i promise it will be worth the wait! we are thinking of posting it as 2 seasons kind of like a tv show and doing one season in the summer and one in the fall. But who knows! We just wanna make it great!

we are also going to be filming a couple other series in between with some people and subjects that i'm really invested in and i think you guys will be excited about those too:,) wish us luck! and thanks for supporting us and getting us so excited about making stuff. your tweets, artwork, and all the memes really do keep us motivated at 3am :,)) see u soon!!!

That day, Twitter user @youtubeismee^[2] asked Dawson, "Wait so his next video is in 7 months?" and Dawson answered with "haha no! there will be stuff on my channel in the next couple months. just letting you know we are filming one of the series over the course of 7 months" (shown below). The response gained 1,900 retweets and 57,000 likes in a day.

Shane Dawson @shanedawson haha no! there will be stuff on my channel in the next couple months. just letting you know we are filming one of the series over the course of 7 months Laurenyoutubeismee Replying to @shanedawson @AndrewSiwicki@JeffreeStar Wait so his next video is in 7 months????? 11:46 AM-7 Mar 2019

Trailer

On September 24th, 2019, Shane Dawson released the trailer for "The Beautiful World of Jeffree Star" (shown below). The video gained over 5.2 million views and 712,000 likes in a day. Along with the expected Jeffree Star day-to-day content the trailer hits on the documentary covering the James Charles and Tati Westbrook drama as well as Dawson's proposal to Ryland Adams.

[This video has been removed]

That same day, Shane Dawson tweeted,^[3] "so overwhelmed and happy that you guys are liking the trailer. :,) back to editing!! wish us luck! see u on Oct 1!" (shown below). The tweet garnered over 104,700 likes and 5,100 retweets in a day.

Shane Dawson @shanedawson so overwhelmed and happy that you guys are liking the trailer. ,) back to editing!! wish us luck! see u on Oct 1! High Haw Ar HE BEAUTIFUL WORLD OF JEFFREE STAR Jeffree Star and Andrew Siwicki 11:02 PM Sep 24, 2019 Twitter for iPhone

Series

Part One

On October 1st, 2019, Shane Dawson released the first installment of "The Beautiful World of Jeffree Star" series (show below). The video gained over 20 million views in a week. In the video, Shane Dawson accompanies Jeffree Star on a trip to a meet and greet at Morphe Cosmetics. Most of the hour long video comprises of Dawson voicing his concerns over the series, its implications and how he is afraid of flying.

Part Two

On October 4th, 2019, Shane Dawson uploaded "The Secrets of the Beauty World" which is the second part of "The Beautiful World of Jeffree Star" series. The video accumulated over 14.5 million views in three days (shown below). In the video, Jeffree Star and Shane Dawson have a business meeting in which they discuss Shane Dawson's deal with Star to create a conspiracy themed makeup palette and additional merch. They discuss makeup costs and poor deals they've each had with retailers in the past.

During one part of the video, Jeffree Star discusses Nikkie de Jager's or Nikkie Tutorials' collaboration with Too Faced cosemetics and how she made very little money from it's success. Twitter users began responded to the story with support for de Jager and she responded on October 5th by tweeting "now, this situation is in the past. it was the biggest lesson I ever had to learn, but I’m glad it brought me so much knowledge. I am thankful to OFRA Cosmetics for showing me how it SHOULD be done! Glow babies, the future is bright, I have exciting things happening soon! 💖✨" to which Shane Dawson^[4] responded "we all love and support you so much! we got ur back!!" (shown below). The replied garnered over 80,800 likes and 1,700 retweets in two days.

Shane Dawson @shanedawson we all love and support you so much! we got ur back!! NikkieTutorials @NikkieTutorials Oct 5 now, this situation is in the past. it was the biggest lesson I ever had to learn, but I'm glad it brought me so much knowledge. I am thankful to OFRA Cosmetics for showing me how it SHOULD be done! Glow babies, the future is bright, I have exciting things happening soon! 4:11 AM Oct 6, 2019 Twitter for iPhone

Search Interest

External References

^[1] Twitter – ShaneDawson

^[2] Twitter – ShaneDawson

^[3] Twitter – Shane Dawson

^[4] Twitter – Shane Dawson

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The Beautiful World of Jeffree Star