Conspiracy Palette

About

Conspiracy Palette is an 18 shade eye shadow palette made by YouTubers Jeffree Star and Shane Dawson. The collaboration stems from Shane Dawson's budding interest in the makeup world which then led to a documentary series called The Beautiful World of Jeffree Star. The series follows Dawson and Star as they create a conspiracy inspired makeup line to be release by Morphe and Jeffree Star Cosmetics. Due to the series popularity the millions of the palettes sold within the first five minutes on November 1st, 2019.

History

On October 29th, 2019, Shane uploaded "The Conspiracy Collection Reveal" to YouTube. The hour long part of the Jeffree Star series revealed the packaging and items being offered staring on November 1st. The video gained over 14.5 million views and 988,000 likes in three days.

Items to be offered include:

Conspiracy Palette – $52
Mini-Controversy Palette – $28
SHANE x JEFFREE Palette Bundle $72
Shane x Jeffree Conspiracy Collection Bundle (All Makeup + Black Imprint Travel Bag) – $210
The Gloss: Shane Glossin’ clear gloss – $18
Diet Shane lip balm – $18

Velour Liquid Lipsticks ($18):
Shane
Are You Filming?
Jeffree, What the Fuck?
Ryland
I Gotta Go
Oh My God

Shane x Jeffree Velour Liquid Lipstick Pig Bundle – $90

Black & Pink Pig Hand Mirrors – $30

Conspiracy Track Jogger – $45
Conspiracy Track Jacket – $55

Shane x Jeffree Imprint Travel Bag – $30
Shane x Jeffree Black Double Zip Makeup Bag – $40
Shane x Jeffree Pink Double Zip Makeup Bag – $40
Shane Dawson Accessory Bag – $30
Shane Dawson Pink Side Bag – $35
Shane Dawson Black Side Bag – $35

Reception

Following the October 29th, 2019 reveal video for the conspiracy palette, many viewers praised the palette and posted about their excitement on Twitter. On October 30th, YouTuber Leesha explained in a video that she was underwhelmed by the look of the palette (show below, left). The video gained over 49,500 views in three days. On the next day Trisha Paytas uploaded a palette review video praising her friends and showing of the palette (shown below, right). The video garnered over 546,00 views and 40,000 likes in a day.

On October 31st, Uino Aino also did a full review and palette unboxing which accumulated over 13,000 views in a day (shown below). Leading up to the launch media outlets like The Verge^[1] covered the internet's excitement.

Launch Day

On November 1st, 2019, many people lined up at Morphe to buy the products. Chelsea Luna live streamed her visit to Morphe on YouTube (shown below).

The Morphe and Jeffree Star Cosmetics websites were due to post the products for sale at 10AM PST. Both websites crashed within minutes of the release. Jeffree Star^[4] tweeted, "You guys CRASHED the site! Shane’s in a ball crying on the floor. Working on getting everything back up!!! #shanedawsonxjeffreestar" (shown below, left). The tweet gained over 178,500 likes in two hours. Shane Dawson^[5] also tweeted, "IM SO SORRY GUYS!! we’re trying everything right now!! 😭❤️❤️❤️❤️" (show below, right). The tweet accumulated over 103,000 likes in two hours.

Twitter users were frantically tweeting about the websites. Twitter user @AleciaRenee33^[6] tweeted a screenshot of both websites buffering with the caption, "This is stressing me out so much oh my god. Now we see who's faster.#ShaneDawsonXJeffreeStar" (shown below, left). An hour later Shane Dawson^[7] stated, "ITS NOT OUT OF STOCK! the site is just broke. i’m so sorry! working on it now!!!!!!!!! 😭❤️🙏🏻🙏🏻🙏🏻🙏🏻" (show below, right).

Fandom

"The Beautiful World of Jeffree Star" viewers gathered on Twitter using the #ShaneDawsonXJeffreeStar hashtag to voice their excitement or concerns over the product. Fans also gathered on the subreddit r/jeffreestarcosmetics. On October 30th, 2019, Redditor TrashMoonMoon re-arranged the palette to make it seem more appealing ad posted it to r/jeffreestarcosmetics^[2] (shown below). The post received over 60 points (94% upvoted) in two days. Redditor MapleJinx also posted that day to r/jeffreestarcosmetics^[3] discussing the wearability of the shades.

Related Memes

Search Interest

External References