Cynthia Erivo Target Ad

The Cynthia Erivo x Wicked Target Ad, commonly referred to as "That's My Line"
refers to a said advertisement for the collaboration of the movie Wicked and
shopping store Target. One specific scene seen at the end of the commercial where
Cynthia performs a high note began to go viral on TikTok in November.

Origin

The earliest post of the Ad was on October 22 by BBC TV. The ad featured people trying to replicate Cynthia's signature note in the movie. The focus is then shifted to a man who appears to be struggling. Cynthia goes next to him and says "That's My Line" and begins to sing the signature note. The camera pans out and a lady says "There's no place like Target to shop everything Wicked"

Spread

The scene of Cynthia singing became a hit on TikTok in November 2024. A new variation of the Ad was made where Cynthia's singing was slowed down in low quality was what was mainly used. The variant's original video gained 1 Million Plays in just a week.

https://vm.tiktok.com/ZSj4nT25J