'''Ugoff''' was a 2004 ad campaign launched by Burger King for their fire-grilled salad. In the Ugoff campaign, a "pouch" designed by a fictional designer named Ugoff (played by Daniel Raymont) to contain hot chicken or shrimp that one orders with their salad was advertised on TV. Originally the website was located at www.ugoff.com, but now that URL redirects to the Burger King hompage. The original "House of Ugoff" website can be found here: [http://www.cpbgroup.com/awards/ugoff.html http://www.cpbgroup.com/awards/ugoff.html]. Several famous phrases of Ugoff's include "Please…I am Ugoff", "Ugoff is hungry!", "Shh…Ugoff needs silence" and "Hot chicken and shramp[shrimp]". These catchphrases became popular and Ugoff's voice began to be inserted into various movie and TV quotes/situations. The most popular use of Ugoff quotes have been dance remixes and user gimmicks.