Upworthy Headlines

Upworthy Headlines

Part of a series on Clickbait. [View Related Entries]

Updated Dec 28, 2013 at 07:56PM EST by Don.

Added Dec 27, 2013 at 07:05PM EST by Don.

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Upworthy Headlines are parody titles that mock those used for content highlighted on the viral media site Upworthy,[1] which are often criticized for using the "clickbait" technique to grab the attention of viewers to increase pageviews.


On September 21st, 2013, the @UpWorthIt Twitter feed was launched, which posts parody Upworthy-style headlines. In the first three months, the feed gained over 6,800 followers.


On October 4th, 2013, the Internet humor site CollegeHumor[3] published several mock Upworthy titles for various historical events, including Martin Luther King's "I Have a Dream" speech, the crucifixion of Jesus and the extinction of the dinosaurs (shown below).

UPWORTHY ollegelumorn Things that matter. Pass 'em on. Must See! I Thought Dreams Were Just Make Believe. UntilI Watched This. Bryce Gimmler UPWORTHY ollegelumorn Things that matter. Pass 'em on. Must See! This Guy Was Spit at, Beaten, and Killed Just for Being Himself. But What He Did Next Will Restore Your Faith in Humanity. Bryce Gimmler UPWORTHY ollegelumorn Things that matter. Pass 'em on. Must See! In Case You Missed It, A Seriously Scary Thing Is Scheduled to Happen to our Planet. Bryce Gimmler

On November 12th, the "Upworthy Springfield" Tumblr[7] blog was created, featuring screen captures from episodes of the animated television show The Simpsons accompanied by mock Upworthy-style captions (shown below, left). On November 17th, Funny or Die[2] highlighted several mock movie posters with titles written as if they were featured on Upworthy (shown below, right).

An Angry Mob Was Going To Tear Down This Burlesque House. Then One Man Did Something Amazing: He Sang. ROBIN WILLIAM S I Couldn't Be More Impressed By A Group Of Students Cutting Class PETER WEIR Fn PETER WEIR im FUNNY&DIE

The same day, the Upworthy Generator[6] web app was launched, which creates randomly-generated Upworthy-style headlines (shown below, left). On December 5th, Upworthy[5] published a blog post defending the headlines and content featured on the site. On December 20th, the Tumblr blog "SFFworthy"[4] was launched, which highlights screen captures from science fiction and fantasy fims with Upworthy-style headlines (shown below, right).

UPWORTHYGENERATOR Listen To The Fifth And Seventh Words And Try To Tell Me Polio Isn't A Threat In The US Cory Fellows Starts around 1:54. Gets mindblowing around 2:15 f Share On Facebook Twitter THESETWO HOBBITS SIMPLY WALKED INTO MORDOR. YOU WONT BELIEVE WHAT HAPPENED NEXT

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