About

Viktor & Rolf Meme Gowns refers to a series of dresses designed by Viktor Horsting and Rolf Snoeren for the collection "Fashion Statements." Online, the gowns have been compared to reaction images in style.

Origin

On January 23rd, 2019, designers Viktor & Rolf showcased their Haute Couture Spring-Summer 2019 collection at Paris Fashion Week. The collection featured flamboyant and exaggerated gowns that featured brightly colored images and messages on them (video below).

Spread

That day, fans of the collection expressed their enjoyment of the gowns on Twitter. Twitter^[1] user @mylovermyliarr tweeted, "viktor & rolf did That." The tweet received more than 8,500 retweets and 26,000 likes in two days (shown below, left).

Twitter^[2] user @JackDMurphy posted a dress that read "No Photos Please." They captioned the post, "me: omg I hate attention / also me." The post received more than 650 retweets and 3,000 likes in two days (shown below, center).

Twitter^[3] user @aaminasdfghjkl tweeted, "wearing my heart on my sleeve in 2019 (viktor&rolf)." Within two days, the tweet received more than 430 retweets and 1,300 likes (shown below, right).

That day, Twitter^[4] published Moments page on the collection. Several media outlets reported on the dresses, including New York,^[5] Vogue,^[6] Time^[7] and more.

Various Examples

Search Interest

External References