"What the Fuck Am I Reading?" is a series of reaction images featuring people and characters who appear disturbed or perplexed by the contents of a book.
The original illustration of crazy Ronald McDonald reading the Death Note (ですのーと) was drawn by Japanese amateur illustrator Masao (Japanese: マサオ), which was uploaded to his website and the Japanese parody illustration hub site Asame Graph in August 2006. The remark in a speech balloon, "Achopu Mau Mau" (アチョプマウマウ), is the characteristic groan of Gonzui, the protagonist in a Japanese manga Kaijin Gonzui (海人ゴンズイ, lit."Ocean Human Gonzui") written by George Akiyama., used to convey a feeling of madness.
In 2009, 4chan users began to utilize this illustration as a reaction face by changing the remark and the book title. On February 12th, a post was submitted featuring a book labeled "Female Anatomy" along with the speech bubble "What the Fuck Am I Reading" (shown below).
On March 4th, 2012, a Facebook page titled "What the Fuck am I Reading" was created. On November 5th, 2013, the Russian Wikipedia site Lurkmore added an entry for "What the Fuck am I Reading." As of October 2014, DeviantArt has over 5,000 submissions tagged with the phrase.
Samuel Johnson's Reaction
On March 17th, 2012, FunnyJunk user mugglemasher uploaded a picture of a 1775 painting of English writer Samuel Johnson reading with a confused look on his face, along with the caption "Dafuq did I just read?" (shown below).
Many other edited variations of the painting have circulated online, typically used as reaction images to express disgust or bewilderment (shown below).