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On March 12th, 2015, Twitter user @grodaeu posted a #WhereIsPutin tweet joking that the Russian politician was "praciticing for a surprise entry into Eurovision" with the hashtag "#whereisputin" (shown below).
On March 14th, Twitter user @CWynnkWilson tweeted a photograph of several European Union leaders with the caption "#EU leaders also looking for #Putin #WhereIsPutin" (shown below). In the first 48 hours, the tweet gained over 360 retweets and 200 favorites.
On the following day, Twitter user @Otto_English posted a tweet comparing a photograph of Putin next to a look-alike dog (shown below). In the first 24 hours, the tweet gathered upwards of 160 retweets and 110 favorites.
On March 16th, Putin appeared on television where he remarked that life "would be boring without gossip" while meeting with Kyrgyz President Almazbek Atambayev (shown below). In the coming days, several news sites published articles about the hashtag, including BBC News, Bustle, Mashable and The Guardian.
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