In the German meme "zu wenig Mehl," which translates to "too little flour" in English, the humor is derived from a scene in the TV series "Bauer sucht Frau." In this scene, an elderly woman named Anita, who speaks with a strong Swabian dialect, becomes agitated when she notices that her daughter Heike and Heike's partner Dieter are attempting to bake a cake but are running out of flour. Anita exclaims, "What are you doing there? You're missing flour!" Heike is left bewildered by the situation.

The meme plays on the comical aspect of Anita's reaction to the flour shortage, which is heightened by her emphatic use of the dialect. It has become a humorous reference point in German-speaking internet culture, often used in situations where something essential is lacking or when someone reacts in an exaggerated manner to a minor problem.