Fast-food chain Burger King, not particularly known for its great holiday messaging, is once again in social media's crosshairs after its Austrian branch came up with a bold new innovation for Pride Month — making burgers with two top buns or two bottom buns.

REALLY @BurgerKing ?? How about just “Happy Pride! We’re donating proceeds to LGBTQIA+ organizations”. This “equal bun” thing is absurd. Comparing buns to equality for LGBTQIA+ communities is offensive. Bet you wouldn’t produce the black buns for Black History month, right? pic.twitter.com/H4K94FZ24T

— countertenor (@countertenor49) June 7, 2022

The "Pride Whopper," as it's dubbed, was hardly a rousing statement of LGBTQ+ support for many and was instead met with eye-rolls online from people who saw it as yet another weak corporate attempt to pander to the LGBTQ+ community.

Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell? pic.twitter.com/bSl3Cyiq9p

— Jarett Wieselman (@JarettSays) June 3, 2022

Who comes up with this shit? 🤣🤣 #Cringe pic.twitter.com/4umyGATCVc

— Robby 🍑🇨🇦 (@PickingPeaches1) June 5, 2022

Realistically, few expected Burger King to knock it out of the park with a Pride Month-related promotion, but the same-bun Whopper set an unexpected new standard in Corporate Pride Month fails for some, leading to jokes and memes across social media mocking the hamburger concept.

If they spent any time talking to the queer community Burger King would know the last thing they want is pairing a top with a top and a bottom with a bottom https://t.co/VE0qELkDun

— Erica Henderson (@EricaFails) June 6, 2022

Men who want to be pegged walking into a burger king and looking desperately to find a woman who picks the "top bun" burger. https://t.co/k9CcK7Db4i pic.twitter.com/AGNv6N7L9c

— 🌟🌺Gusty🌺🌟 (@A_GustyGal) June 4, 2022

Burger King Ad Guy: So… there's a top and bottom bun… what if we put a top bun and a top bun, and then also a bottom bun and a bottom bun.

Hungry Burger King Customer's sandwich: https://t.co/y6p7iO5Rbe pic.twitter.com/gGipayDpFs

— claire (@anxi8ielemental) June 2, 2022

what Burger King should have done for pride instead of the weird bun thing is put estrogen in the burgers for real this time

— olive 🏳️‍⚧️ (@YouTake_TheSun) June 5, 2022

If you're in Austria, you have until June 20th if you want to try the gay "same bun" burger. While the act may not do much for the LGBTQ+ community, at least you can claim you took part in one of the weirdest Pride Month fails of recent memory.