Gamestop Runs TikTok Challenge For Its Employees, And The Top Prize Is More Work

In what may be the late capitalism story of the year, Gamestop is offering its employees the chance to work more if they come up with the best TikTok dance video.

"Ever thought…I could do that TikTok challenge!" starts an insidious message posted to Gamestop's conference website. According to the contest, Gamestop employees can debase themselves by doing a "Macarena"-like dance to a remix of "Red Red Wine" by UB40 for the chance to win 10 extra hours of labor for themselves during Black Friday at the height of the coronavirus pandemic. The dance looks like this:

This frankly sounds too much like parody to be true (even The Hard Times joked it would have rejected the pitch), but the website states, "The winner of the challenge will receive an Echo 8, Echo Auto, $100 VISA gift card and 10 additional labor hours to use during Black Friday week!"

"Imagine what you could do with all those prizes!", it adds.

thank you for the submission, but this headline is too on-the-nose https://t.co/wtH8m4Ic7E

— Hard Drive (@HardDriveMag) November 3, 2020

Once the story hit Twitter, users' jaws dropped.

There’s a lot of reasons to hate on GameStop but this TikTok contest for a store win 10 payroll hours is one of the biggest jokes I’ve ever seen.

The audacity to put something so essential behind a dumb contest is just ridiculous. pic.twitter.com/OzBKpRYHG1

— Gage Edwards (@GageEdwards) November 3, 2020

I’m holding a “set fire to your local GameStop” contest where the grand prize includes a better world https://t.co/q6UITj8ptA

— Ashley, Daughter of the Cosmos (@Werewolf_Pussy) November 3, 2020

Gamestop is so unbelievably pathetically evil. Like it's the most boring kind of evil.

— Nicholas Stinchcombe (@MakeMonsters) November 3, 2020

Gamestop continues to hemorrhage stores amid the COVID-19 pandemic, and its unlikely that this move will win them much favor with their customers and employees.