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The fast-food chain Taco Bell has once again gone viral after unveiling a new and shocking menu item — a tostada made out of a Cheez-It that is 16 times the size of a regular Cheez-It cracker.
16x bigger than a regular @cheezit cracker. Read that again… pic.twitter.com/3GthG0DAkD
— Taco Bell (@tacobell) June 28, 2022
The news triggered a strong and immediate response from diners on social platforms such as Twitter as the internet tried to process the item's big reveal.
One of the most important stories of our time; please share and retweet to spread awarenesshttps://t.co/1ivJIYIAqU
— Jeff Stein (@JStein_WaPo) June 29, 2022
A number of people sang the praises of the new massive Cheez-It, which is currently in experimental trials in California. Taco Bell will gauge the big Cheez-It's performance in that state before contemplating a nationwide roll-out of the large cheesy cracker-based tostada.
She is beauty. She is grace.
tacobell</a> x <a href="https://twitter.com/cheezit?ref_src=twsrc%5Etfw">cheezit 😍 pic.twitter.com/l93PjwSBMA— Matt Prince (@Matt_Prince) June 28, 2022
Me heading to Taco Bell to get the Cheez-it tostada pic.twitter.com/Lby4DoPYHc
— GeoffinLincoln (@GeoffinLincoln) June 29, 2022
Me on the way to Taco Bell to pick up a massive Cheez-It pic.twitter.com/tMJ21DhtbM https://t.co/TPY6rNuj8z
— Rich (@UptownDC_Rich) June 29, 2022
Amid the aftermath, several wondered if it was possible to purchase the large Cheez-It separately.
Can we buy the big cheez-it separately https://t.co/OdnNqliTMM
— Molly Knight (@molly_knight) June 29, 2022
For some, the big Cheez-It was emblematic of an increasingly absurd late capitalist reality.
I don't have rights, but I do have a Cheez-it tostada https://t.co/QX2XIcFlft
— Lyz Lenz (
lyzl) <a href="https://twitter.com/lyzl/status/1542145250461982720?ref_src=twsrc%5Etfw">June 29, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> <blockquote class="twitter-tweet"><p lang="en" dir="ltr">if i was high off my ass and someone handed me a comically large cheez it i think id just start crying <a href="https://t.co/phpZg1ls7w">https://t.co/phpZg1ls7w</a></p>— luna (lunanoko) June 29, 2022
Posters online also praised the ever-inventive cooks and researchers at Taco Bell, which has often inspired viral reactions and memes with similar menu items.
the mad scientists at the taco bell hq back at it pic.twitter.com/ZCoW55XOXF
— FFF (@father) June 28, 2022
it’d be so fun to work in the taco bell test kitchen. just getting ripped and saying things like “what about a huge cheez-it” https://t.co/QfNDKGawBc
— Brian Floyd (@BrianMFloyd) June 29, 2022
The Plan: A massive Cheez-It, which is 16 times the standard size, serves as the base for Taco Bell's new "Big Cheez-It Tostada" https://t.co/xe8bVwswFd pic.twitter.com/PhyvdHP7TZ
— bRRRandon (@Thatoneguy64) June 29, 2022
Political pundits thought that the Big Cheez-It Tostada might be a winning issue for President Joe Biden as his party heads into the 2022 midterms.
If Joe Biden gave every house a coupon for one free Big Cheez-It Tostada, he’d cruise to re-election. https://t.co/VoWn2kR4DQ
— Norm Charlatan (@normcharlatan) June 29, 2022
Thanks to the President's Bipartisan Infrastructure Law, Taco Bell was able to produce a historically sized Cheez-It forming the backbone of the "Big Cheez-It Tostada."
"The Big Cheez-It Tostada is what I meant by Build Back Better," said President Biden, at the ribbon ceremony. https://t.co/BPccwdZzHs— Oliver Willis (@owillis) June 29, 2022
Overall, the response to Taco Bell’s big Cheez-It seemed positive, with many well-wishers cheering on the new product.
Taco Bell is apparently testing a new product in California.
It's a giant Cheez-It tostada.
Words cannot express how badly I want this to succeed. pic.twitter.com/wNOM3ENPKa— Dan Conlin (@ConVito) June 24, 2022
Have you seen the new
tacobell</a> test items featuring ginormous <a href="https://twitter.com/cheezit?ref_src=twsrc%5Etfw">cheezit crackers?
Current being tested in Irvine, CA but we're going to need those nationwide quickly… Taco Bell and Cheez-It were always destined to be together. #tacobell #cheezit #foodblogger #tacotuesday #taco pic.twitter.com/KGiOuq3eFr— Snackolator (@snackolator) June 28, 2022
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