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Someone in the MrBeast vs. Virtual Dining Concepts lawsuit has done "irreparable harm" to the other party, and it will be up to a judge to decide who is guilty after Virtual Dining Concepts filed its own lawsuit against YouTuber MrBeast.
In an email sent out to the press this morning, Virtual Dining Concepts (VDC) announced that it is suing Jimmy "MrBeast" Donaldson and seeking damages of $100 million, citing "failure to honor his contractual obligations and tortious interference."
The controversy started roughly a year ago when several posts went viral calling "MrBeast Burgers," the product of a business relationship between MrBeast and the ghost kitchen company Virtual Dining Concepts, "inedible" and "raw" (among other things).
Donaldson publicly grumbled about his dissatisfaction with the quality control of the MrBeast Burgers, and on July 31st, he sued the company for damaging his brand by forgoing quality control in an effort to swiftly expand its business.
At the time, VDC called Donaldson's lawsuit "meritless," and today have intensified its fight with a counter-lawsuit. The company contends that MrBeast interfered with its business in an attempt to get himself a more lucrative deal. It also contends that with his posts lamenting his contract with VDC and the lawsuit have caused the brand irreparable harm, hurting its contracts with other restaurants which in turn hurt those restaurants' bottom lines. In the statement, VDC wrote:
VDC alleges that Mr. Donaldson’s and BI’s actions have materially damaged the reputation of MrBeast Burger and VDC, turned away customers, and shattered hard-won relationships with vendors and suppliers, damaging the bottom lines of hundreds of restaurants across the country and around the world, and causing damages to VDC that, according to VDC’s evidence and Mr. Donaldson’s own estimations, are in the nine-figure range.
MrBeast's original lawsuit cited many negative customer reviews of "MrBeast Burgers," several of which voiced disappointment that MrBeast would put his name on such a product. VDC has downplayed those complaints, saying they come from a "small minority" of customers. VDC also said it takes customer complaints "very seriously."
At the moment, it seems it's up to the law to decide whether VDC is at fault for putting out "raw" burgers with MrBeast's name attached to it or MrBeast for publicly lamenting ever signing with the ghost kitchen company.
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