The thing I like about Arby's twitter is that it feels like the people running it have a genuine appreciation for the things they are referencing. It, crucially, doesn't come off as pandering and doesn't follow the Wendy's trend of being kinda mean-spirited. It's refreshing to see someone genuinely, unironically enjoy something.

Yeah. Not only is the craftmanship admirable on the art they seemingly make from stuff you'd typically find at Arby's, but they also don't just reference the most popularly associated meme in the text, they actually pull a cool quote from it, a light pun, or something like that. Whoever's behind their twitter formula nowadays is basically your average fan artist, aside from the unconventional medium and the fact that all their work belongs to a large fast food chain.