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Heineken SA @Heineken_SA Heincker In light of the recent Heineken® Light Beer advert, please find our official statement. Heinekern open your world We have been made aware of the concern surrounding an advert for Heineken@Light (available outside the SA market) that has attracted attention, and can be perceived in a different manner that may be offensive for some. However, the reference to "Sometimes Lighter is Better" in the HeinekenLight advert solely refers to the benefits of the beer itself; the fact that it contains only 99 calories. For many years, HEINEKEN has made ambitious ads that are reflective of different ethnicities, nationalities and genders, and show that there's more that unites us than divides us. We regret that the advert has created ambiguity. This was never our intention and we are taking the feedback to heart in developing future campaigns.

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@heineken_sa heineken apology

Origin Entry: Chance the Rapper Heineken "Lighter Is Better" Ad Removal

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No, the Heineken advert isn't racist - there is no racist intent - none. Only swivel-eyed racialists, who can't even watch a movie, or a tv advert without counting how many black people appear in it, would say 'that's racist' - they're the bigoted philistines-not Heineken. Heineken SA @Heineken_SA In light of the recent Heineken® Light Beer advert, please find our official statement.

Pepsi: We made the worst ad of the decade. Heineken: Hold my beer. Everyone: No.

Watch this Heineken commercial where a fair-skinned bartender slides a beer past 3 dark-skinned Black folks (2 women 1 man) to a racially ambiguous fair-skinned woman, and when the drink reaches its desired destination, the words "sometimes ligher is better" pops up on the screen

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No, the Heineken advert isn’t racist - there is no racist intent - none. Only swivel-eyed racialists, who can’t even watch a movie, or a tv advert without counting how many black people appear in it, would say ‘that’s racist’ - they’re the bigoted philist

No, the Heineken advert isn't racist - there is no racist intent - none. Only swivel-eyed racialists, who can't even watch a movie, or a tv advert without counting how many black people appear in it, would say 'that's racist' - they're the bigoted philistines-not Heineken. Heineken SA @Heineken_SA In light of the recent Heineken® Light Beer advert, please find our official statement.

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Pepsi: We made the worst ad of the decade. Heineken: Hold my beer. Everyone: No.

Pepsi: We made the worst ad of the decade. Heineken: Hold my beer. Everyone: No.

Pin

Watch this Heineken commercial where a fair-skinned bartender slides a beer past 3 dark-skinned Black folks (2 women 1 man) to a racially ambiguous fair-skinned woman, and when the drink reaches its desired destination, the words “sometimes ligher is bett

Watch this Heineken commercial where a fair-skinned bartender slides a beer past 3 dark-skinned Black folks (2 women 1 man) to a racially ambiguous fair-skinned woman, and when the drink reaches its desired destination, the words "sometimes ligher is better" pops up on the screen

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I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial

Chance The Rapper @chancetherapper Mar 25 I think some companies are purposely putting out noticably racist ads so they can get more views. And that s--- racist/bogus so l guess I shouldn't help by posting about it. ButIgotta just say tho. The "sometimes lighter is better" Hienekin commercial is terribly racist omg Chance The Rapper I found that joint @chancetherapper Mar 25 Heineken Light TV Commercial, 'Sometimes Lighte. ispot.tv Chance The Rapper Ф @chancetherapper Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s---. Like l didnt wanna tweet about it so bad B but its like how can u not

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Chance the Rapper Heineken "Lighter Is Better" Ad Removal - In light of the recent Heineken® Light Beer advert, please find our official statement.

PROTIP: Press the ← and → keys to navigate the gallery, 'g' to view the gallery, or 'r' to view a random image.

Heineken SA @Heineken_SA Heincker In light of the recent Heineken® Light Beer advert, please find our official statement. Heinekern open your world We have been made aware of the concern surrounding an advert for Heineken@Light (available outside the SA market) that has attracted attention, and can be perceived in a different manner that may be offensive for some. However, the reference to "Sometimes Lighter is Better" in the HeinekenLight advert solely refers to the benefits of the beer itself; the fact that it contains only 99 calories. For many years, HEINEKEN has made ambitious ads that are reflective of different ethnicities, nationalities and genders, and show that there's more that unites us than divides us. We regret that the advert has created ambiguity. This was never our intention and we are taking the feedback to heart in developing future campaigns.

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