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Pokémon - Article from 1999 about what trend might replace the Pokemon craze (EMC magazine)

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The next big Poké-thing... to chocolate frogs in 2001. "You can just see how sequels will keep folding from this," Rice said, "so kids will continue to grow with Harry Potter. But can it topple Pikachu? The outlook here is very good. Pokémon's worldwide popúlarity may be mightier than a 40-storyBoys, girls and a surprising number of adults are wild about Harry Mewtwo right now, but--trust us Pikachu and his cuddly kin won't rule the world forever. Fads fade. Always. So what up-and-back. But not until next year at the earliest. coming franchise has the momentum and merchandise to push Pokémon out of the spotlight? We eyeball a few flavor-of-the moment phenoms, as well as some near-future sure-things, to see who's got the goods. who may just beat Pokémon with his wand arm tied behind his Star Wars: Episode Il What's the deal? Remember last year's pre-movie-release rush to snatch every last trinket of Phantom merchandise? Well, expect the same initial enthusiasm in 2002, when Lucas releases the second prequel. The Olsen Twins What's the deal? Like it or not, these twin teenyboppers are finding even greater fame and fortune since Full House got booted Highly doubtful. After all, "We of the air. Young Mary-Kate and Ashley have starred in dozens of thought Phantom Menace videos and books, recorded albums and are otherwise sitting square in the middle of a licensing maelstrom. Oh yeah Acclaim take away from signed the gals to a six-game deal. But can it topple Pikachu? would be big and some of Pokémon's But can they topple Pikachu? Doubtful. This franchise Jackssales," said NPD crucial boy appeal, and we know how puberty works the twins won't keep their cute-as-a-button looks forevé Group senior project director Mary Ann Porreca. "But it didn't, despite all the hype Harry Potter What's the big deal? Credited with singlehandedly expandingAs Jar-Jar might say the children's literature market, J.K. Rowling's Harry Potter have set sales records and spawned midnight crowds eager to snap up her latest novel, Harry Potter and the Goblet of Fire, But these coming-of-age tales of a young wizard in training a than just hardcover hotcakes. "It's definitely going to be a very very strong franchise," NPD's Reyne Rice told us. "There's going tothis singing fish advertised 10 times a day on TV and piled high in be quite a bit of product going across a lot of categories and a lot of age groups." A Harry Potter Dolphin game is reportedly works. Wizards of the Coast will release a trading-card game early annoying animatronic fish is this year's number-one novetty gift. next year. Casting is now under way for a flick due next year Expect a bonanza of merchandise everything from action figures Mesa got a bad feeting about dis. BIG MOUTH BILLY BASS Big Mouth Billy Bass What's the big deal? You've seen Wal-Marts across the country. He's taken the heartland by storm He's broken Father's Day sales records. Believe it or dorn But can it topple Pikachu? Yeah, right As seep on TV?" een choking up landfills for years to come like "As s y Potter HariyPoter l art GOBLET Or Elethonic Gaming Mont 152

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