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Digg - Image #349,163

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Digg.com is a community driven website that showcases the best of the Internet. Users submif stories, pictures and videos and thern vote on their favorites. A vote up is a 'digg and a vote down is a 'bury. The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savings into the site. That money was supposed to be a down payment on a house. His glrtfriend broke up with him for choosing Digg over their house Over the years , Digg as raised $40 million in venture capital In February, 2005, Digg received their first investment check: $50.000 from a friend named Chris H---. They didn't have business account yet so H--- taught Rose how to set up accounting and how to raise the next round of money Until 2009, Digg had yet to earn a proft By 2007, some Digg users figured out how to work the voting system to promote thelr own agendas. Bury to bury storias that cdon't suit their interests, rather than just burying stories that are or ur Ouwer ser Power Users' also developed influential profles. Their submissions and diggs had better chances of hitting the front page than the typical user's One user, "Supemoval7' was actually banned from Digg atter a story tor pay Some websites suffered from the Digg e drove so much traffic to ther sites that they crashed. Whereas Digg's rival Reddit gets most of ther stories from three sources: lmgur, Redd and Youtube, Digg's stories come from a vcriety of sites, including a few old media sources ike The New York Times and Nowsweëk By 2008, an average of 20,000 stories were submitted daily SUBMIT With only about 150 storles hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission The average st to hit the homepage Around 100 diggs.14.71 hours. Digg has also seen its share of controversy In 2007 users submitted an antiplracy code used to protect high definition DVDs. On the advice of their lawyers Digg removed the code from the sihe. SILENCE Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sle. Rose announced they would no longer delate comments and stories with the encryption code, and they would The announcement resulted in one the highest dugg stories ever, wlith almost 50,000 diggs in late 2009, Digg launched Digg Ads Marketers can submit ads that look like regular Digg stories. Like Digg submissions users can vote the ods up or down. By February 2010 30% of Digg's revenue Digg Ads. Digg's 2009 eamings before interest, taxes, depreciation and amorfizalion was more than what they spent. thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that thay are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 miltion vistiors. One month later, traffic was down to 24 7 million. The steep drop may be due to the temoval of the Dlas Bar but didni 211 digg it 15 Hilarious Facts About Your Mom Despite a drop in fraffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male 50% of Digg readers make more than $60,000 a year in late July. 2010, Digg halted the new users, in preparation for a majcr relaunch that is due in The latest version of Digg is rumored to be a top to bottom overhoul ID Users may be able to auto-submit storles through the RSS feed. The submission process is also simpler and the Interface will be cleaner. The leaderboard will be back, but old power users will not have the same htp://www.sckloch todoy Buy-Digg/story htmstryd-113000 UTP hitpu/www now digg powwor,sars and publishors pho s.org htip/www

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