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From July 12-14th, the Wieden + Kennedy agency produced a series of 181 YouTube videos which feature Old Spice spokesperson Isaiah Mustafa addressing various internet users Following the success of their Superbowl ad, The Man Your Man Could Smell Like, the videos generated over 23 million views in the first 36 hours of the campaign Campaign 3.5 Re: Evervone Re: Alyssa Milano 1-4 3.0 2.5 2.0 Re: Gilette Will it Blend: iPhone4 Re: Perez Hiltorn #3 Re: Rose Re: Alyssa Milano 1 0.5 0 Response Types (181 Videos with 42,619,987 Views) High-Profile responses to celebrity or other influential commenters Mid-Profile videos to mildly influential blogs and twitterers Unprompted unsolicited responses to questions unrelated to the Old Spice campaign Meta includes the two videos addressin Isaiah Mustafa and his daugter Hayley Low-Profile Group videos are addressed to Everyone and Anonymous responses to regular commenters 113 25 videos videoS videos videoS videos videos 43.18% 37.7 % 5.69% 1.47% 1.82% 10.12% of views of views of vieWS of views of views of views Sources: YouTube and Know Your Meme. View counts as of July 23, 2010. For more info, go to: http://meme.ly/OldSpiceMeme

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Uploaded by Greg Leuch Aug 13, 2010 at 02:16PM EDT

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Origin Entry: Isaiah Mustafa: Old Spice

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If you're playing to win Here'sa brand new soap for you Nope,U was wrong. This is a commercial for fruit Nope, I was right. It's a really weird commerical for soap. threadsinthistapestry Old Spice what the f---
HELLO, LADIES LOOK AT YOUR MAN NOW BACK AT YOUR MAN NOW BACK TO ME NOW BACK TO ME SADLY, HE ISN'T ME BACK UP BUT IF HE STARTED PICKING RENEGADE DIALOGUE OPTIONS HE COULD ACT LIKE HE'S ME YOU'RE ON A COLLECTOR CRUISER WITH THE TURIAN YOUR MAN COULD ACT LIKE WHERE ARE YOU? LOOK DOWN. WHAT'S IN YOUR HAND? BACK AT ME LOOK AGAIN IT'S TWO THERMAL CLIPS FOR THAT G凵N YOU LIKE THE CLIPS ARE NOW MINERALS I HAVE IT ANYTHING IS POSSIBLE WHEN YOUR MAN ACTS LIKE A RENEGADE AND NOT A LADY I'M IN THE MIDDLE OF SOME CALIBRATIONS CORY RYDELL AND GREY CARTER RODE A SEX WAVE AND WASHED UP ON YOUR SHORE WWW.ESCAPISTMAGAZINE.COM
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181 views (7 from today)

Uploaded Aug 13, 2010 at 02:16PM EDT

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Isaiah Mustafa: Old Spice

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