http://www.uberpulse.com/us/2008/02/hotornot_from_nothing_to_20m_in_8_years_video.php Today, Silicon Valley blog TechCrunch is reporting that dating web site HotOrNot has been sold to Canadian company Avid Life Media, "a network of targeted niche brands with highly engaged users", for around $20M. According to Markus Frind, CEO of free online dating site PlentyofFish.com, Avid Life Media is a front for ashleymadison.com, "a dating site for married people that want to cheat".