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Babby originated on the popular imageboard 4chan on March 31st, 2010. Moot, 4chan’s founder, momentarily changed the name of the /v/ board to Babby and set the background to the now-infamous image of a baby with an abnormally chubby face. In addition to this, the song “Gee” by Girl’s Generation was set to loop in the background, something users considered highly annoying. The whole incident was proclaimed a particularly devious April Fool’s Day prank.
In addition to this, a mod of /v/, presumably Moot, posted a sticky with just :V in it that same day. This caused a large argument to break out across the forum. This, however, was quickly overshadowed by the main Babby incident.
This meme is usually referenced on 4chan. It has spawned a photoshop trend, consisting of various altered images of the original Babby, typically by photoshopping it’s face onto others. These images have no clear message, but rather serve as an inside joke among 4chan’s multitudes of users.