About

Beyoncé Always on Beat, also known by its hashtag #BeyoncéAlwaysOnBeat, is a video editing trend where various clips of Beyoncé dancing are matched to songs with similar beats or time meters, creating the illusion that Beyoncé is dancing to a song other than her own.

Origin

On May 23rd, 2015, Twitter user MascotMY_Tweets (Kendall Gaines)^[1] began tweeting a series of found Vine and Instagram videos which he tagged with the hashtag #BeyonceAlwaysOnBeat. The first clip tweeted with the hashtag was originally by Vine user Nelly the King, originally posted on February 20th, 2015. It shows a clip from the Beyoncé video "Flawless" edited to create the illusion that Beyoncé is dancing to the Little Einsteins Theme. As of May 26th, 2015, the Vine had accrued over 2,500,000 loops; MascotMY_Tweets original tagged tweet of the video received 4,511 retweets and 3,118 favorites.

MascotMy_Tweets eventually tweeted out over thirty tweets in his #BeyoncéAlwaysOnBeat series. By the following day, users were creating new videos for him to tweet out, and also creating other similar hashtags featuring Nicki Minaj, Rihanna, and Whitney Houston.

Spread

As of May 26th, there are more than 500 videos on Vine^[7] tagged with the hashtag, over 30,000 Instagram posts,^[6] and over 185,000 tweets (see search interest below). Collections of the hashtag have been created on many media outlets, including Cosmopolitan, Buzzfeed, USAToday, and MTV.^[2][3][4][5]

#DrakeAlwaysOnBeat

On October 19th, 2015, Drake released a video for his single "Hotline Bling" on Apple music, directed by Director X and featuring the the rapper performing a series of cha-cha influenced dances in a sparse but colorful room. ^[12]

In the 24 hours immediately following the video's release, users began to create video mashups in the style of the #BeyonceAlwaysOnBeat videos, but featuring songs that either referenced the Latino dance style of the video by remixing it with merengue, salsa, or reggaeton styles of music, or pointed out the "dad" style of Drake's clothing and demeanor. The #DrakeAlwaysOnBeat hashtag was used more than 23,000 times on Twitter^[8][9] in the first 24 hours after the video's release. In addition, the hashtag was used 957 times on Instagram^[10] and an additional 100+ times on Vine.^[11]

Various Examples

Search Interest

External References