Beyoncé "She Knows" Theories
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About
Beyoncé "She Knows" Theories refers to a conspiracy theory that grew popular in September 2024. After Sean "Diddy" Combs was arrested in September 2024, many TikTokers began sharing edits supposedly linking Beyoncé and her husband Jay-Z to Diddy, using the song "She Knows" by J. Cole as evidence. The lyrics "rest in peace to Aaliyah, rest in peace to Left Eye, Michael Jackson I see ya," are often highlighted, implying that Beyoncé somehow played a role in their death. Videos of singers accepting awards while acknowledging Beyoncé also became a major theme in the conspiracy theory, with people speculating that the artists were in fear of losing to her. As the theories progressed, internet users began posting memes and jokes painting Beyoncé as a villain, posting videos and photos of other singers with the captions "the fear in her eyes" and "she just wanted to survive."
Origin
Conspiracy theories linking Beyoncé Knowles Carter and her husband Jay-Z to the song "She Knows" by J Cole began to make the rounds on TikTok after September 23rd, 2024, with many TikTokers citing the lyrics, "rest in peace to Aaliyah, rest in peace to Left Eye, Michael Jackson I see ya," to imply that Beyoncé has her husband or Diddy assassinate artists she thinks are gaining more popularity than her.
TikToker[1] @nivinsmctwisp was one of the first to post a video of Beyoncé set to the track "She Knows" by J. Cole, gathering over 1.8 million views and 144,000 likes since it was posted on September 23rd, 2024.
@nivinsmctwisp ela sabe sim #diddy #beyonce #jayz #hollywood #sheknows #aaliyah #fy #fyp #viral #tiktok ♬ som original – 𝐍𝐈𝐍𝐕𝐈𝐒
TikToker[2] @thefernandomj also posted one such video on September 24th, linking Beyoncé and Jay-Z to the deaths of Aaliyah, Left Eye and Michael Jackson in a video that gathered over 8 million views and 160,000 likes in a week.
@thefernandomj Part 2| Follow my page for more information about the mystery #beyonce #jayz #michaeljackson #aaliyah #lefteye #sheknows #diddy #polemica #celebridades #foryoupage #viral ♬ She Knows – J. Cole
Variations of following copypasta are often seen in the comments sections of such videos, linking Beyoncé to Diddy through J. Cole's lyrics.
"SHE KNOWS"
Shen= Sean(Diddy)
Knows= Beyonce last name(Knowles)
J. COLE highlights "Just as soon as I die" because he knew P. Diddy will hunt him for saying his dark secrets!
Developments
As the week progressed, more videos linked Beyoncé and Jay-Z to Diddy as well as the deaths of Aaliyah, Left Eye and Michael Jackson began making the rounds online. On September 26th, TikToker[3] @rdvllc posted a "She Knows" Beyoncé edit that gathered over 18 million plays and 2.8 million likes in four days.
@rdvllc she knows… #aaliyah #lefteye #michaeljackson #beyonce #pdiddy #edit #videostar #fy ♬ son original – ﹒⪩⪨﹒
Several TikTokers also posted videos of award winners acknowledging and thanking Beyoncé in their speeches, implying that they do so because they fear her influence and fear what she might do to someone she feels threatened by. Clips of Adele crying and thanking Beyoncé are often cited in such conspiracy theory videos, similarly to clips of Kanye interrupting Taylor Swift.
TikToker[4] @rezkue posted one such video on September 29th, 2024, gathering over 7 million plays and 1 million likes in a day.
@rezkue she knows. kanye saved taylor and adele saved HERSELF. #kanyewest #beyonce #pdiddy #diddy #taylorswift #adele #sheknows ♬ original sound – rezkue
Moreover, on September 30th, J. Cole's song "She Knows" alongside songs from several other artists like Adele was removed from YouTube[9] following a legal dispute between YouTube and SESAC, a performance-rights organization. This prompted conspiracy theorists to discuss whether Beyoncé saw the theories about her and used her influence to remove the track from the video platform.
Spread
The conspiracy theory spread to X (formerly Twitter) in late September 2024, however, these internet users appeared to share memes and jokes about the conspiracy theory rather than sincerely propagate it. On September 30th, X[5] user @quentinRIP posted a video of Beyoncé looking at Dua Lipa at an awards show, writing, "Dua knew she had to stay still to not anger her… you can see the fear in her eyes," and gathering over 195,000 likes in a day.
Also on September 30th, 2024, X[6] user @crulsmmr posted a meme showing an old tweet by singer Sia, joking about how it spells out "Beyoncé kidnapped me," and gathering over 130,000 likes in a day.
Also on September 30th, Redditor[7] /u/Greedy-Ad8391 asked /r/OutOfTheLoop why people were linking Beyoncé to Diddy, citing a rise in TikToks about the conspiracy theory. Redditors /u/RepresentativeOk2433 and /u/joe_bibidi posted replies explaining what they think is the root of the rumor.
Some TikTokers also began posting joke edits blaming Beyoncé for random fictional crimes, including TikToker[8] @superkvnt, who posted a video jokingly blaming Beyoncé for a theater malfunction on Nickelodeon's Victorious.
@superkvnt guys i don't even know what to post #sheknows #beyonce #victorious #diddy #edit #satire #fyp #originalcontent ♬ original sound – CAMI™
Various Examples
@amine_tln It all makes sense now💀 #taylorswift #kanyewest #pdiddy #diddy #justinbieber #kanyewest #heknows ♬ original sound – 𝐇𝐞𝐥𝐞𝐧𝐚
@notherelol9 She knows… #pdiddyexposed #celebrity #adele #pdiddy #kanyewest #fyp #viraltiktok #sheknows #beyoncé #grammy #goviral ♬ She Knows – J. Cole
Search Interest
Unavailable.
External References
[1] TikTok – nivinsmctwisp
[2] TikTok – thefernandomj
[5] X – quentinRIP
[7] Reddit – /r/OutOfTheLoop
[9] Uproxx – J Cole's She Knows Removed
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