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“Do It For Her” is a memorable phrase taken from a 1995 episode of the American animated sitcom The Simpsons, in which character Homer Simpson covers up his demotivational poster at the workplace with photographs of his daughter Maggie in order to create a positive message. On the web, Homer’s family memorabile has since been parodied many times as a way to commemorate a loved one, either real or fictional.
The episode titled “And Maggie Makes Three” first aired as the series’ thirteenth episode of its sixth season on January 22nd, 1995. In the episode, Homer’s eldest son Bart asks him what he does with photos of his daughter Maggie. Homer responds that he keeps them “where he needs them the most.” The scene then cuts to his workplace where his plaque reading “Don’t Forget, You’re Here Forever” is seen partially covered with Maggie’s photos so it appears to spell out “Do It For Her.”
As early as 2001, fans of the animated series took to message boards to share their love of this episode. Throughout the 2000s, it was discussed on No Homers Club, the Straight Dope, IGN and Fan Forum. The scene has also been highlighted on pop culture blogs VH1 Celebrity and Splitsider as one of the most notable episodes of the show. In March 20th, 2006, deviantART user ajfaggiani posted one of the first parody images, swapping out Maggie’s photos for ones of her friend Javier and his daughter.
In April 2011, a Facebook fan page titled “Do It For Her” launched, posting other image macros and screenshots from The Simpsons, gaining more than 3,100 likes as of March 2013. By January 2012, parody images of the scene began appearing on 4chan, most notably the ones featuring characters from the romantic visual novel Katawa Shoujo in replacement of Maggie’s photos. Though many of these threads went unarchived, the earliest known repost of one of these photos was uploaded to wallpaper-sharing site Wallbot in January 2012. That same month, the first Katawa Shoujo-themed “Do It For Her” image was shared on deviantART with a note stating there had been previous iterations seen on 4chan. In August 2012, a user of 4chan’s /vg/ (video games) board shared a template for “Do It For Her” images in a thread about Katawa Shoujo. Additional instances have been shared on Tumblr.