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Dufnering is a photo fad in which participants are photographed slouching against a wall while appearing dazed or exhausted. The fad was inspired by a picture of professional golfer Jason Dufner leaning against a wall and looking subdued while visiting a youth and family center in Irving, Texas.
On March 28th, 2013, video journalist Christine Lee took a photograph of American golfer Jason Dufner slouching against the wall during his visit to the Salesmanship Youth and Family Center (shown below). The same day, Twitter user David Watkins tweeted the photograph which was subsequently picked up by the Gawker sports blog Deadspin.
On the same day, Redditor chinquentes28 submitted the photo to the /r/funny subreddit, where it received over 7,300 up votes and 100 comments in the following four days. Also on March 28th, 2013, pro golfer Keegan Bradley tweeted the photo saying “This is the best picture ever.”
Bradley’s Twitter followers immediately began tweeting photos of themselves mimicking the slouched pose with the hashtag “#dufnering.” That evening, golf tournament news site Back9network published a slideshow of notable Dufnering photos. According to the Twitter analytics site Topsy, by the end of the day, there were more than 17,400 tweets using the hashtag “#dufnering.” On March 29th, Keegan Bradley tweeted a photo of himself and fellow pro golfers Dustin Johnson and Brandy Snedeker sitting on a golf green in Dufner’s slouched pose. In the next several days, the photo fad received additional media coverage from many other golf blogs and news sites, including Deadspin,ESPN,The Huffington Post, American Golf and CNN.
<a href="https://twitter.com/djohnsonpga">djohnsonpga</a> @<a href="https://twitter.com/brandtsnedeker">brandtsnedeker</a> <a href="http://t.co/ktnASZ2aQV" title="http://twitter.com/Keegan_Bradley/status/317616821844996096/photo/1">twitter.com/Keegan_Bradley…</a></p>— Keegan Bradley (Keegan_Bradley) March 29, 2013
In August 2013, the photo fad picked up a second wind on Twitter and in the news media immediately after Dufner’s victory at the 2013 PGA Championship.
On March 29th, Dufner tweeted a photograph of himself slouching in a weight room with the hashtag “#dufnering.”
Bleacher Report – Jason Dufner Revitalizes ‘Dufnering’ Craze with PGA Championship Win
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