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The image is posted whenever a person has made satirical posts such as pic related.
Users on 4chan, through a culture of dislike towards Reddit and other similar sites, often mock characteristics of those sites through the use of emoticons such as xD and excessive use of the word le. The image and phrase is used to berate those people who ironically post like that on 4chan.
Older browsers (read:oldfags) have become more concerned that “shitposting” of any form degrades the quality of posts and consequently the whole website, which is why they decided to make a meme out of the said Touhou character.
Through the rise of the anti-Reddit sentiment and the subsequent ironic posts mocking such sites, the image rose to prominence with many edits in 2012.
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