Kemp Bush / Unfair Plane

About

Kemp Bush / Unfair Plane are catchphrases said by a World of Tanks player attempting to defend his poor play in a game by making excuses and accusing his teammates of unintentionally sabotaging him in an online match. The player, known as Schrader, uses the broken english phrase "He Kemp Bush" to accuse his teammate of staying hidden, or "camping," behind a bush rather than making an offensive move. He reports the teammate, alerts enemy players to his location, and accuses him of "Unfair Plane," which appears to be meant as "unfair play." The phrases became memes in the World of Tanks fandom after a video of the moment was posted by YouTuber The Mighty Jingles.

Origin

On February 1st, 2014 YouTuber The Mighty Jingles uploaded a video of himself commenting on a match featuring Schrader, who quickly died in the match and spent most of the remaining match attempting to convince other players to report his teammate called Jedi for not helping him. The video gained over 372,000 views (shown below). Throughout the video, Schrader tells the opposing team where Jedi is hiding, saying "HE KEMP BUSH," as Jedi was hiding behind a bush for most of the match, and accused Jedi of "Unfair Plane," meaning unfair play.

Spread

The video was mentioned shortly after in a World of Tanks thread asking about the word player in the game.^[1] A series of Meme Generator image macros were created making fun of the moment as well (examples shown below).

In March of 2015, The Mighty Jingles uploaded another video featuring Schrader, gaining over 343,000 views (shown below). He referenced the meme several more times on his channel in the ensuing years. Schrader and the meme have continued to be a notable part of the World of Tanks player community.

Various Examples

Search Interest

External References