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Axelle Despiegelaere is a Belgian teenager who rose to fame online after being photographed in the crowd at a soccer game during the 2014 FIFA World Cup. After she was offered a modeling contract by the makeup company L’Oreal, the offer was rescinded when a photograph surfaced showing her standing over the corpse of a gazelle.
World Cup Photos
During the World Cup’s group stages in July 2014, photographs of 17-year-old Belgian fan Axelle Despiegelaere began circulating via social media (shown below).
Following her return to Belgium, Despiegelaere created a Facebook fan page for herself which subsequently gained thousands of likes in the first week. The page has since been deleted.
On July 8th, Despiegelaere announced in a Facebook post that she had signed a modeling contract with L’Oreal (shown below).
Hunting Photo Controversy
On July 9th, The Daily Mail published an article about a photograph that had emerged of Despiegelaere standing over the corpse of an Oryx Gazelle (shown below).
On July 11th, BuzzFeed published an article titled “L’Oreal ‘Drops’ World Cup Teenage Model After Hunting Picture Controversy,” which included a statement from a L’Oreal spokesperson who revealed the company is no longer working with the teenager:
“Axelle de Spiegelaere is not one of L’Oréal Professionnel’s spokespeople.
L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium. This has now been produced.”
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