Axelle Despiegelaere

Axelle Despiegelaere

Part of a series on 2014 FIFA World Cup Brazil. [View Related Entries]

Updated Jul 28, 2014 at 06:59PM EDT by Brad.

Added Jul 12, 2014 at 10:30PM EDT by Don.

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Axelle Despiegelaere is a Belgian teenager who rose to fame online after being photographed in the crowd at a soccer game during the 2014 FIFA World Cup. After she was offered a modeling contract by the makeup company L’Oreal, the offer was rescinded when a photograph surfaced showing her standing over the corpse of a gazelle.

Online History

World Cup Photos

During the World Cup’s group stages in July 2014, photographs of 17-year-old Belgian fan Axelle Despiegelaere began circulating via social media (shown below).

Following her return to Belgium, Despiegelaere created a Facebook fan page for herself which subsequently gained thousands of likes in the first week. The page has since been deleted.

Modeling Contract

On July 8th, Despiegelaere announced in a Facebook post that she had signed a modeling contract with L’Oreal (shown below).

Hunting Photo Controversy

On July 9th, The Daily Mail[1] published an article about a photograph that had emerged of Despiegelaere standing over the corpse of an Oryx Gazelle (shown below).

On July 11th, BuzzFeed[2] published an article titled “L’Oreal ‘Drops’ World Cup Teenage Model After Hunting Picture Controversy,” which included a statement from a L’Oreal spokesperson who revealed the company is no longer working with the teenager:

“Axelle de Spiegelaere is not one of L’Oréal Professionnel’s spokespeople.
L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium. This has now been produced.”

Search Interest

External References

Recent Videos

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Recent Images 4 total

Top Comments


Don? Can we classify this as a person at least? Please?
There are no external references besides the Daily Mail and BuzzFeed, two websites that comment on everything they can get their hands on, no matter how unimportant.
We don’t even need the search interest graph for this. It will be a flat line with exactly one spike two days before everyone forgot about this.


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