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BatDad is the Vine handle used by Blake Wilson, a father from Atlanta, Georgia, who produces a series of short video clips in which he playfully interacts with his children while wearing a Batman mask and acting in character of the superhero as portrayed by actor Christian Bale in The Dark Knight trilogy.
In early September 2013, Blake Wilson posted his first Vine as BatDad, explaining that he drives a Honda Odyssey when he’s not fighting crime because it gets better gas mileage. However, Wilson is not the first person to portray Batman as a devoted father figure, which had been done by YouTuber Greg Abbey in the pilot episode for a web series titled “BatDad” uploaded in May 2012.
On September 4th, Wilson launched a Twitter account to further interact with his Vine followers and introduced the hashtag #batdad for his clips. By the 5th, his Vines began to appear on repost YouTube channels including reVineKing, vine log and Vinely HD. On September 18th, Buzzfeed compiled 12 of Wilson’s BatDad vines, noting he had amassed more than 138,000 followers. The post received more than 17,000 likes on Facebook and more than 5,000 shares. The following day, these Vines were featured on Uproxx and Wilson launched a YouTube account, releasing the first official compilation video (shown below) for his Vines.
The following day, his video was submitted to the /r/videos subreddit, where it received more than 43,000 upvotes, 3,100 points overall and 1,600 comments within 25 days. That week, BatDad was featured on Gawker, Kotaku and the New York Daily News, resulting in Wilson launching a Facebook fan page for his work on September 24th. The page has gained nearly 5,000 likes within a month. The following day, Wilson was interviewed on the Today show (shown below) about his successful Vines, which accrued more than 7.6 million views in less than 30 days.
On October 3rd, Wilson released his second YouTube compilation (shown below), which was featured on Mashable, Laughing Squid and the Mary Sue, among others. That week, CNN posted an article discussing the implications of Wilson sharing videos with his young children in them, noting that Wilson and his wife try not to embarrass them or post videos that will make their kids feel bad about themselves. On October 11th, Wilson was interviewed on Huffington Post Live, noting he is trying to poke fun at everything parents have to go through. As of October 2013, BatDad has attracted more than 866,000 followers.