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PONPONPON is a debut single by Kyary Pamyu Pamyu which gained international popularity due to the music video’s craziness, weirdness, and cuteness.
Kyary Pamyu Pamyu (きゃりーぱみゅぱみゅ), born on January 29, 1993, is a Japanese fashion designer, blogger, model, and high school student. Kyary began her career as a model for Harajuku fashion magazines such as Kera! and Zipper. After achieving a measure of fame, she began to establish herself as a businesswoman by launching a line of fake eyelashes called “Harajuku Doll Eyelashes by Eyemazing x Kyary” and appearing at fashion shows. In April 2011, she frontlined the charity event “One Snap For Love” with legendary Japanese fashion editor and photographer Yasumasa Yonehara and Japanese brand 6%DOKIDOKI for victims of the 2011 Tohoku earthquake and tsunami.
On July 20, 2011, her single debut, PONPONPON was released. In July 25, 2011, Warner Music Japan released the song’s music video, a psychedelic tribute to Kawaisa and Decora culture. The video, full of rainbow-colored outfits, toys, and various kawaii elements, soon became a viral hit on YouTube, gaining international popularity. Elements such as the dancing faceless characters, skulls, and eyeballs made the music video extremely weird.
The single was produced by Yasutaka Nakata and is the first release from Kyary’s debut mini-album, Moshi Moshi Harajuku, to be released August 21st, 2011. “PONPONPON” quickly rose to the top of the iTunes charts in both Finland and Belgium. On July 31, 2011, the song entered Billboard Japan’s Hot 100s chart at 72.
The second single “Jelly” was released to iTunes internationally on August 3rd, 2011. A week after the release of her debut mini-album, Kyary will release an autobiography about her rise to fame titled, “Oh! My! God! Harajuku Girl”.