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Ryan Gosling Won’t Eat His Cereal is a series of Vine videos pairing on-screen projections of Ryan Gosling’s emotional acting scenes with a slowly approaching spoon full of cereal held by the videographer.
On April 22nd, 2013, Vine user Ryan McHenry began uploading a series of videos titled “Ryan Gosling Won’t Eat His Cereal.” The videos feature various screen projections of Canadian actor Ryan Gosling’s intense acting scenes meanwhile at the end the videographer is approaching his spoon full of cereal.
On May 6th, McHenry’s parody clips were first picked up on the actor’s fan blog Gosloving, followed by BuzzFeed’s compilation coverage on May 9th. On the following day, YouTuber bleubonbontv uploaded a video compilation of McHenry’s Vines, receiving more than 3.6 million views within three months. On May 11th, McHenry also uploaded his own compilation video with an additional Vine (shown below).
Throughout the week, dozens of other entertainment news outlets including Gawker, Vulture, E! Online, Daily Mail and The Sun featured McHenry’s Vine clips, with many hailing it as one of the more notable memes yet to emerge from the platform. On July 4th, 2013, The Fine Bros uploaded a “YouTubers React” episode featuring notable video bloggers reacting to viral Vine videos, including Ryan McHenry’s “Ryan Gosling Won’t Eat His Cereal” videos. In two months, the video gathered upwards of 5.3 million views. (shown below)
“Ryan Gosling Won’t Eat His Cereal” has spawned numerous derivative videos featuring other actors and actresses.
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