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Flipnote Hatena is an online service provided by Hatena Company Limited that allowed registered users to share, comment on, and download flipbook-style animations, known as “Flipnotes,” created using Flipnote Studio, a DSiWare application available exclusively for the Nintendo DSi.
Hatena Co. Ltd. launched Flipnote Hatena alongside Flipnote Studio’s release in Japan on December 24, 2008.
“Stars” determined the popularity of a user and their uploaded Flipnotes. Users could give as many Stars to a Flipnote as they like, and anyone could use them, including unregistered users.
“Color Stars” are rare varieties of Stars that could be bought online or rewarded for various actions.
Users could “unlock” their animations prior to uploading them. Unlocked Flipnotes could be downloaded, copied, freely edited, and posted as “spin-offs”.
Each user had a profile page that displayed the total amount of Stars they have received, how many people were following them, and who they were following.
Discontinuation and Flipnote Studio 3D
On March 13, 2013, Nintendo broadcasted a Nintendo Direct Mini presentation announcing the upcoming release of Flipnote Studio 3D and the discontinuation of Flipnote Hatena.
The announcement caused a large amount of shock and controversy among the community. Flipnote Hatena ended on May 31, 2013.