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On October 1st, 2013, Californian model Piper Kennedy reluctantly gave her phone number to a local barista Brody “Odag” Ryan Curtis. The next day, Brody texted her a short video of himself silently smiling and rubbing his right hand on his face with the Drake song “Hold On, We’re Going Home” playing in the background as an attempt to seduce her. That same day, her friend DJ Ben Roc posted the video to his Instagram account, where it gained more than 1,100 likes in six days.
On October 3rd, Roc uploaded the first parody video, attributed to Instagram user Alex Orley (shown below), which received more than 110 likes within five days. As he began to receive more parody videos on Instagram, he launched the hashtag #StarbucksDrakeHands to keep track of them all. On October 4th, Redditor theknocksnyc submitted Ben Roc’s Instagram video to the /r/Cringe subreddit where it gained 24 upvotes, 19 points overall and 5 comments within four days. The following day, the video was re-uploaded to YouTube, accruing more than 110,000 views in 72 hours.
On October 7th, the official Instagram and Twitter accounts for #StarbucksDrakeHands were launched by Champlain College student Mike Miller, who also uploaded a compilation of the parodies onto YouTube that same day. Meanwhile, BuzzFeed posted a collection of the Instagram parody videos and local news site PIX 11 also reported on the emerging trend. On October 8th, news of the video fad spread to a number of entertainment blogs and internet culture sites including the Daily Mail, the Hollywood Gossip, International Business Times, Metro UK, First Post and RyanSeacrest.com. The same day, RyanSeacrest.com also posted a series of photos of Kennedy (shown below), the woman who inspired the videos. Additional examples can be found on Instagram, YouTube and Twitter.
the Hollywood Gossip – Guy Hits on Girl Via Creepy Viral Video, Kicks Off #StarbucksDrakeHands Trend
International Business Times – DJ Broc Introduces The World To The Starbucks Drake Hands Movement [VIDEOS]
RyanSeacrest.com – Guy Doing ‘Drake Hands’ to Woo Girl Goes Viral: 12 Best Spoofs