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God's Plan Starts Playing
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About
*God's Plan Starts Playing* is a series of image macros in which a screen capture from the music video for Drake's song "God's Plan" and the phrase "*God's Plan starts playing*" serves as the punchline to a joke about a small act of kindness.
Origin
On February 16th, 2018, Drake premiered the music video for his song "God's Plan" on YouTube. [1] As of March 1st, the video (shown below) has received more than 90 million views.
Eight days later, on February 24th, Twitter [2] user @deliberatedaily tweeted a screenshot of Drake hugging a person from the video with the caption, "@chipotle worker: 'your change will be $2.25' me: 'you can keep it' *God's Plan starts playing* The post (shown below) received more than 41,000 retweets and 126,000 likes in five days.
Spread
Over the next week, people began to post variations of the meme, adding different acts of kindness.
On February 27th, Twitter[3] user @ianharris tweeted, "Barber: it’s $25 Me: *hands barber $30 Barber: here’s $5 Me: Keep it. *God’s plan starts playing." The post (shown below, left) received more than 23,000 retweets and 53,000 likes in three days.
That day, Twitter[4] user @fejay3 tweeted the gif with the caption, "'Alright sir, your total today is $72.65' *hands cashier money* 'Keep the change.' *God’s Plan starts playing* 'I will…… sir you still owe another seventy do-' *Volume increases*. The post (shown below, center) received more than 64,000 retweets and 153,000 likes in three days.
On February 28th, Twitter[5] user @LifeAsPat posted the gif with the caption, "Me: *thinking about skipping class today*
Professor: "hello everyone, something has come up and will have to cancel class today" *God's plan starts playing*. The post (shown below, right) received more than 770 retweets and 2,100 likes in two days.
Several media outlets published articles about the popularity of the meme, including TIME.[6]
Additionally, on February 28th, Twitter[7] published a Moments page on the popularity of the meme.
Various Examples
Search Interest
External References
[1] YouTube – Drake – God’s Plan
[2] Twitter – @deliberatedaily's Tweet
[3] Twitter – @ianharris' Tweet
[4] Twitter – @fejay3's Tweet
[5] Twitter – @LifeAsPat's Tweet
[6] TIME – The Memes For Drake's 'God's Plan' Celebrate the Most Basic Feats of Human Generosity
[7] Twitter – Drake's God's Plan is the theme song to all good deeds
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