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Unimpressed Dog is an advice animal image macro series featuring a photograph of a dog looking rather aloof set against the backdrop of a beautiful mountain vista. The captions express the animal’s perceived indifference towards things that are deemed impressive, in a similar vein to Unimpressed Spock and Unimpressed McKayla.
On September 2nd, 2013, Redditor I_STEAL_HAMBURGERS submitted a photo of his or her cousin’s dog to /r/Funny in a post titled “I think my cousin has an indoor dog.” I_STEAL_HAMBURGERS noted in the comments that the image was taken earlier that morning at Mt. Sherman in Colorado. Within 10 days, the photo gained more than 33,000 upvotes, 3,100 points overall and more than 550 comments. I_STEAL_HAMBURGERS also cross-posted the photo on /r/photoshopbattles, where it gained 354 upvotes, 283 points overall and 44 comments.
Immediately in both threads, Redditors began to photoshop the dog into famous paintings including American Gothic (shown below, left) and A Friend in Need from the Dogs Playing Poker series (shown below, center). The following day, Redditor thefuckdoyoumean submitted an image macro based on the photo (shown below, right) to /r/AdviceAnimals, introducing it as the “Unimpressed Dog.”
Also on September 3rd, The Clearly Dope linked back to the original /r/Funny thread, calling it a “future meme.” On September 4th, Buzzfeed featured a series of Unimpressed Dog images with an embedded generator for readers to create their own. The same day, the images were featured on OK! Magazine and The FW. In the following days, Unimpressed Dog images were featured on E! Online, Aol.On, Bustle, CubicleBot, Trend Hunter and Uproxx.
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