Pub culture is serious business for the British. The love for drinks and pubs is easily spotted in the number of establishments found around the country and also the memes about it on social media. The subject is such a hot topic that an simple TikTok video of a group of people drinking pints outside the Blue Posts in London has divided the internet.

If you haven’t seen the "Pints, chit chat and good people" video, we’ll explain everything you need to know to decide if the content is cringe or not.

What Does ‘Pints, Chit Chat And Good People’ Mean?

"Pints, chit chat and good people" is an overlay text used in a video posted by TikTok user @maxlepagekeefe on October 25th, 2023, showing him and a few male friends drinking pints, talking and laughing outside of the Blue Posts pub in Soho, London. The video uses the song "Spooky" by Dusty Springfield as the TikTok sound, amassing over 2.7 million plays and 117,100 likes (shown below).

@maxlepagekeefe

Grateful for the friends I have

♬ Spooky – Dusty Springfield

How Did ‘Pints, Chit Chat And Good People’ Become A Meme?

A combination of factors was decisive to make this video split the internet: Everyone is dressed in vintage clothes, the color palette matching the background, and an almost perfect capture of "laughs and drinks" with friends, all of them staying precisely in frame, at the same time pretending the camera was never there from the start.

In the days following the video's upload, the factors mentioned above were humorously ridiculed by other users on TikTok, who labeled it as cringe via content that parodied it. For instance, an early viral example was a stitch posted by TikToker @theboski on October 27th, 2023, which received roughly 1.2 million plays and 129,100 likes in nine days (shown below, left). On October 30th, TikToker @fishermanernie posted a duet with a similar sentiment, gaining roughly 2.6 million plays and 313,900 likes in six days (shown below, right).

@theboski #stitch with @Max Lepage-Keefe#fyp #whey #rahwheresmybaccy ♬ Spooky – Dusty Springfield

@fishermanernie #duet with @Max Lepage-Keefe ♬ Spooky – Dusty Springfield

How Did The TikToker Responded To The Memes?

TikToker @maxlepagekeefe told The Lab tabloid the context behind the video, saying that he loves the pub and likes to dress as seen in the video, saying, "Just combine the two with a pint and it’s all right."

The TikToker also mentioned the critiques of the way he and his friends “behaved” for the camera, pretending to talk and laugh. Max said one of his friends was already filming and he decided to record the moment as well, “You feel it’s there for maybe the first 30 seconds…I was filming for about 10 minutes altogether. Then I just edited it down.”

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For the full history of "Pints, chit chat and good people," be sure to check out Know Your Meme's encyclopedia entry for more information.