A photo of a dude's selfie and a text message reading, "I'm doing it, are you?" has gone viral on TikTok.

Although it looks real, it's from the Netflix show Ginny & Georiga, showing the male character Marcus Baker (played by actor Felix Mallard) mid-cuddle sesh with himself. He just wants to know, are you doing it too? The cringe is palpable and that's what the writers wanted.

So, where did this meme come from? What episode of Ginny & Georgia is it from? Let's explain.

What Ginny & Georgia Episode Is 'I'm Doing It, Are You' From?

"I'm doing it, are you?" comes from season 1, episode 4 of Ginny & Georgia, called "Lydia Bennett Is Hundo a Feminist." It was released in early 2021.

What's The Context Behind 'I'm Doing It, Are You?'

In the scene, the character Marcus Baker (played by actor Felix Mallard) is texting his girl Ginny Miller (played by Antonia Gentry). The scene is from Ginny's perspective and the viewer watches her phone screen as Marcus tries to pleasure himself with her over iMessage.

The scene is meant to be awkward as the show revolves around the trials and tribulations of growing up. So, when Marcus sends a selfie in his bedsheets and a caption reading, "I'm doing it, are you?" the viewer is supposed to cringe.

@_moviesand_shows_ Like What?😳🙌🏻 #foryou #netflixshow #ginnyandmarcus #ginnyandgeorgia #marcusbaker ♬ maneater – favsoundds

What's The 'I'm Doing It, Are You' Meme?

After the episode aired, the scene became an instant classic among fans. They joked about it on social media and used the scene to fuel the Marcus vs. Hunter debate, based on the two male love interests of the show who are each off-putting in their own funny ways.

In 2024, the screenshot of Marcus' text seeped outside the Ginny & Georgia fanbase and into the broader internet. The photo at first glance looks real. So, it became highly memeable and has since earned variant fan edits for other male characters, as well as exploitable usage.

@.crazycatlaedyy I’m doing it, are you? #marcusbaker #transitionedit #fyp #fypage #fypツ #vsp #videostar #viral #popular #coolio #edits ♬ original sound – 🪥

@dickywittablicky

im doing it, are you?

♬ GRRR – ᴊᴏʀᴅᴀɴᴀᴜᴅɪᴏᴢᴢ 🦋

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For the full history of "I'm doing it, are you?" be sure to check out Know Your Meme's entry for even more information.