What's The 'My Name Is Lewis' Meme? Target's 'Not A Jack-O-Lantern' Turned LGBTQ+ TikTok Trend Explained

Target has a certified Halloween hit, all because of a viral TikTok video that showcased one of its pumpkin animatronics saying, "I am not a jack-o-lantern. My name is Lewis."

Since the viral video, TikTok has been set ablaze with "My Name Is Lewis" memes and fan art, predominantly spread by LGBTQ+ users on the app. Many are wondering why the character is resonating so well with TikTok's userbase, plus, they're wondering where they can buy Lewis.

Curious about this meme's origin and the budding TikTok trend surrounding it? Let's explain.

What's The 'My Name Is Lewis' Target Halloween Decoration?

The Lewis animatronic is called an "8' Light and Sound Pumpkin Halloween Ghoul" made by Hyde & EEK! Boutique™ on the Target website.

In accordance with this, Lewis is no wimpy decoration. In fact, he's eight feet tall, evident in many of the TikTok videos that show him, in which the cameraperson is looking up to him.

How Much Is 'My Name Is Lewis' At Target?

Going back to Target's website, it appears that Lewis costs roughly $180 USD.

What's The 'My Name Is Lewis' Original Video?

The original video that started the Lewis craze was posted by TikToker @imshannonduh in the last week of September. In the video, her and her friend stumble upon Lewis in their local Target store and press his "try me" button, making him say his now-famous catchphrases "I am not a jack-o-lantern. My name is Lewis." And (of course) you can't forget Lewis' iconic laugh.

@imshannonduh I dont know who voiced this halloween decoration at Target but i hope they got paid a lot of money to do it #halloween #halloweendecor #target #targethalloween #spookyseason ♬ original sound – shan 🌟

What's The 'My Name Is Lewis' TikTok Trend?

Since the original video went viral, racking up over 2 million plays in less than a week, many TikTokers have gone to their local Target stores to see Lewis for themselves. Viral video after viral video has been uploaded, showing many people who are enthralled by the decoration.

@spidermansyd_ his name is Lewis💅🏻🎃 #targethalloween #targetfinds #lewis #jackolantern ♬ original sound – syd🫶🏻

@hiwee3 you know we had to head to target and buy LEWIS….if you dont have Lewis then wyd???? #target #halloween #lewis #pumpkin #slayed @brotato ♬ Flex Up – Lil Yachty & Future & Playboi Carti

In turn, other, internet content akin to any viral character is surfacing online. Namely, there's a lot of Lewis fan art floating around, showing him uttering his catchphrases and laughing.

Out of all of the content, many LGBTQ+ users on the app are spawning a fandom for Lewis, imagining him as a part of their community based on vibes alone.




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For the full history of "My Name Is Lewis," be sure to check out Know Your Meme's encyclopedia entry for even more information.